Lean UX

All assumptions based onMy humble experience

Verified by this book:

WHAT IS UX?

The ISO definition

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“a person's perceptions and responses that result from the use or anticipated use of a product, system or service (...) user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use “From ISO 9241-210

The web definitionUser experience is not an absolute size.

The sum of the experiences the user have after interaction with the service over time.

But the user experience starts before the actual visit to the site.

It continues after the user has left the site.

And affects largely into the user comes back!6"The Elements of User Experience” by Jesse J. Garrett

What affect good user experience

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User Needs

Company Resources Business Goals

WHAT MAKES IT LEAN?

UX processes is always lean

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Do something

Test it somewhere

Act on the result

UX processes is always lean

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Build

Measure

Learn

We act like water

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We act like water

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A typical work plan

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ID

GD

FE

BE

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Build

Measure

Learn

The big leap of faith

Implement

Test

Review

UX

Development

How to do it LeanStart with Design thinking - and spread it all around the organization

Add Agile software development

Mix it up with Lean Startup methodology

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Design thinking

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“innovation powered by...direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and sup- ported...[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO and president of IDEO

Agile principles for UXIndividuals and interactions over processes and tools.

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan!17

Principles from Lean StartupRemove waste from the UX process so we only create the design artifacts the project actually needs

Harmonize the system and bring non-designers into the process so we get transparent cross-functional collaboration

Remove the need for a hero designer by iterating through experimentation

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The result is a set of principlesResponding to change over following a plan

Small, Dedicated, Colocated

Progress = outcomes, not output

Problem-Focused teams

Removing Waste

Small Batch Size

Learning over growth

Permission to Fail!19

Continuous Discovery

GOOB: the new User-Centricity

Shared Understanding

Anti-Pattern: Rockstars, gurus, and ninjas

Externalizing Your Work

Making over Analysis

Getting out of the Deliverables Business

Another result

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ID

GD

FE

BE

HOW IT IS DONE

A drawing of a process

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

Declare assumptionsFind a common understanding

Run a group exercise

Use problem statements and focus on outcomes

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[Our service/product] was designed to achieve [these goals]. We have observed that the product/service isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?

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Effect map - strategy in 1-2-3

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Why are we going to do this?

Who creates the desired effects?

What do the target group want/value?

How should the future product be shaped?

Aim

Target Group 1

Target Group 2

Target Group 3

Usage Goal 1 Usage Goal 2

Action 1 Action 2

Action 7Action 3

Action 5 Action 4

Action .. Action ..

Measurement Item 1

Measurement Item 2

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

Collaborative designWorkshops for designing elements

All team members must attend

Everyone should sketch

Preferably on paper, but do what suits you best

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Menus

Content

Call to action

Flow

Optimization

Build a styleguide

Who do what?ID sketches on mobile and partially on desktop

GD design desktop and create the style guide

FE makes it responsive

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Who do what?

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Mobile Tablet Desktop

Interaction Design X x x

Graphic Design x XFront-end X X X

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

Always demo the MVPFeedback from team members

Support from stakeholders

Real knowledge from customers

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

Observe and reportIt has to be done together

Lead by the researcher

Knowledge for everyone!

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Declare assumptions

Create an MVP

Run an experiment

Feedback and research

The overall workflow I

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Sprint 1Ux

Development

Sprint 2 Sprint 3 Sprint 4 Sprint X

Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint X Sprint ..

The overall workflow II

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WHY IT WON’T WORK

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The big picture

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Slide fra Gmail

Highest Paid Person's Opinion

The anticipation for perfection

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