What is a Pellet?Where do they

come from?

11.10.2009 #LAVA09 Reykjavik

Wood Pelle

Wood Pelle

Wood Pelle

Lava Pelle

Lava Pelle

Lava Pelle

Lava Pelle

Techno Pelle

Techno Pelle

Techno Pelle

Techno Pelle

T-Shirts!

SustainableT-shirts by

edun-live.com

Pelle Pellets

Pelle Pellets

Pelle Pellets

FACEBOOK

About Marketing

“Don't be afraid to polarize people. Most companies want

to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so

guarantees mediocrity.”Guy Kawasaki

Image

Benefit

CoreProduct

Story

Added Value

ProductPrice

PromotionPlace

Networks Product

Human Relationships

NetworksInteraction

Gummesson: From 4P to 30 Relationships

Human Relationships

Interaction

Pric

e

Promotion

Plac

e

Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered  Institute of Marketing, 2nd and revised edition 

Result Part 1

Young people will love pellets

Result Part 2

A movementtowardssustainable energy

Thank You!

www.banana.fi www.tvibit.net

www.intotalo.com

Ideas and Presentationby Anette and Ville

Illustrations by Juha-Matti