LAVA09 Final Presentation about Pelle Pellets
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Presentation slides for the show held at LAVA09, the annualy conference of Nordic Periphery Project. This time it was in Reykjavik, Iceland and the date is 11.10.2009. This presentation was made by Ville, Anette and Juha-Matti. We worked very well as a team. It's Monkey Business, Babe!
Transcript of LAVA09 Final Presentation about Pelle Pellets
What is a Pellet?Where do they
come from?
11.10.2009 #LAVA09 Reykjavik
Wood Pelle
Wood Pelle
Wood Pelle
Lava Pelle
Lava Pelle
Lava Pelle
Lava Pelle
Techno Pelle
Techno Pelle
Techno Pelle
Techno Pelle
T-Shirts!
SustainableT-shirts by
edun-live.com
Pelle Pellets
Pelle Pellets
Pelle Pellets
About Marketing
“Don't be afraid to polarize people. Most companies want
to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so
guarantees mediocrity.”Guy Kawasaki
Image
Benefit
CoreProduct
Story
Added Value
ProductPrice
PromotionPlace
Networks Product
Human Relationships
NetworksInteraction
Gummesson: From 4P to 30 Relationships
Human Relationships
Interaction
Pric
e
Promotion
Plac
e
Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered Institute of Marketing, 2nd and revised edition
Result Part 1
Young people will love pellets
Result Part 2
A movementtowardssustainable energy
Thank You!
www.banana.fi www.tvibit.net
www.intotalo.com
Ideas and Presentationby Anette and Ville
Illustrations by Juha-Matti
