LATV upfront 2015 share

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Transcript of LATV upfront 2015 share

the true latino

alternative network

alternative programming approach

alternative service to clients

alternative and unique audience

bi-lingual

#SweetSpot

total market

american latinoswe re

ach

in a true

settingutilizing a

approach

#our_viewers

audience

composition

Born in Mexico, raised in Tucson,

100%American Latino, A gringo guey

dad always said at home cubano, outside

inglés. go to college and live the

american dream

Somos the Spanglish Latino Generation. By the way, “somos" means “we are” lol

I’m totally bi, bi-cultural, bi-

lingual, bi-racial and i even

have dual citizenship!

I have OCD for rice &

beans. I’m always

googleando Latin

food

”#IamLATV

””

””

”. .

#Iam

LATV

Latinos 1.5-2.O fully acculturated latinos

1.5 & 2.0¨

generations

47/53english / español

53% of our

audience prefers

to speak Spanish at

home but are fully

bi-lingual

Source: Captura Research Group, Dec 2014

#IamLATV

#Iam

LATVmedian age

32

18-49Source: Captura Research Group, Dec 2014

32target dem

o

18 - 49

#IamLATVSource: Captura Research Group, Dec 2014

OF OUR VIEWERS ARE

BORN IN THE U.S.60%

45 / 55 male / female skew

#IamLATV

connectedmostAMERICA’S

DEMOGRAPHIC

Source: Pew Hispanic Centers Latinos & Digital Tech Study, Sept. 2014

60% higher than

non-hispanics

#IamLATV

40%earn over $60K

Source: Nielsen Research, Dec 2014

Hispanic millennials

spend on avg.

10% more than

non-hispanics

LATV NETWORKS

#BigFamily

#BigFamily

networks

latv features content in

english and Spanish

national cable

network

#BigFamily

networks

american latino & latin nation,

featuring english content

national

syndicated

programs

#BigFamily

networkscross-channel

partners

cross-channel partners

network

radio

reaches - 95% of U.S. Hispanic market

online

network

# 1 comscore ranked / 19 mm unique users

analytics solutions tool for effective

planing to determine roiresearch

tool

online

platform

—————______________

reaching moms & dads to-be with

baby related content

—————______________

—————______________

—————________

#SoDiferente#Fuego

#Estilo#Locas#LOL #SoSexy

#PartyPari!!#Omg

#Inspired#Gossipeando

PROGRAMMINGa unique alternative mix

connecting our content to our viewers

Our audience doesn’t like novelas.

LAS* *NO Ve

Therefore, you won’t find them on LATV.

It’s all about being different!

alternative reMIX

Our programming genres are based on FEELINGS

and ATTITUDES

comingnext

season

Watch the next generation of comedians

before a live studio audience!

From VIP parties,

to gorgeous models,

LATV takes you inside

the fashion world.

Intimate jam sessions

of up and coming

indie bands

Have your cup of coffee

while keeping up with

latest pop culture trends

latv’s 2nd

collaboration

with entravision radio

networks

#The_Facts

14%growth

performance2014-2015

#BigSpenders

CPGTELCOQSRAUTOMOTIVERETAILinsurance

#BigFamily networks

distribution ratings

81 US Hispanic Households

%Our Reach

12 MM

18-49morning

early fringe

primetime

+9%

+7%

+12%

Score Card

adults

late night +15%

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

18-49daytime

early fringe

primetime

late night

+15%

+12%

+18%

+10%

women

Score Card

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

Score Card

adults

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

morning

early fringe

primetime

+7%

+10%

+8%

late night +12%

18-34

25-54adults

Score Cardmorning

early fringe

primetime

+10%

+9%

+11%

late night +13%

Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

#BigFamily

networkssyndicated programs

distribution RATINGS

#The_Facts

TWO AWARD WINNING MAGAZINE SHOWS DEDICATED TO HIGHLIGHTING

THE ASPIRATIONS AND ACHIEVEMENTS OF TODAY'S UPCOMING AND

ESTABLISHED LATINO LEADERS IN SPORTS, MUSIC AND ENTERTAINMENT

networkssyndicated programs

In the General Market

#ALS_reach

top tier stations

in over 90 markets

US Hispanic Households%89

14.5 MM

+13%

18-49

Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

IMP GROWTH

18-34

+11%Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

IMP GROWTH

#VALUE

networksproduct integrations

PRODUCT INTEGRATIONS

#ProductPlacements

#BrandedContent

#Turn_Key

PRODUCT

INTEGRATIONS

networks

OUR DIVERSIFIED, MULTI-MEDIA ASSETS PROVIDE

IDEAL PLATFORM TO REACH THE ENTIRE SPECTRUM

OF THE BI-LINGUAL AND BI-CULTURAL LATINOS

#IamLATV

YOUTHANK