LATV upfront 2015 share
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Transcript of LATV upfront 2015 share
the true latino
alternative network
alternative programming approach
alternative service to clients
alternative and unique audience
bi-lingual
#SweetSpot
total market
american latinoswe re
ach
in a true
settingutilizing a
approach
#our_viewers
audience
composition
Born in Mexico, raised in Tucson,
100%American Latino, A gringo guey
”
dad always said at home cubano, outside
inglés. go to college and live the
american dream
Somos the Spanglish Latino Generation. By the way, “somos" means “we are” lol
I’m totally bi, bi-cultural, bi-
lingual, bi-racial and i even
have dual citizenship!
I have OCD for rice &
beans. I’m always
googleando Latin
food
”#IamLATV
”
”
”
”
””
”
””
”. .
#Iam
LATV
Latinos 1.5-2.O fully acculturated latinos
1.5 & 2.0¨
generations
47/53english / español
53% of our
audience prefers
to speak Spanish at
home but are fully
bi-lingual
Source: Captura Research Group, Dec 2014
#IamLATV
#Iam
LATVmedian age
32
18-49Source: Captura Research Group, Dec 2014
32target dem
o
18 - 49
#IamLATVSource: Captura Research Group, Dec 2014
OF OUR VIEWERS ARE
BORN IN THE U.S.60%
45 / 55 male / female skew
#IamLATV
connectedmostAMERICA’S
DEMOGRAPHIC
Source: Pew Hispanic Centers Latinos & Digital Tech Study, Sept. 2014
60% higher than
non-hispanics
#IamLATV
40%earn over $60K
Source: Nielsen Research, Dec 2014
Hispanic millennials
spend on avg.
10% more than
non-hispanics
LATV NETWORKS
#BigFamily
#BigFamily
networks
latv features content in
english and Spanish
national cable
network
#BigFamily
networks
american latino & latin nation,
featuring english content
national
syndicated
programs
#BigFamily
networkscross-channel
partners
cross-channel partners
network
radio
reaches - 95% of U.S. Hispanic market
online
network
# 1 comscore ranked / 19 mm unique users
analytics solutions tool for effective
planing to determine roiresearch
tool
online
platform
—————______________
reaching moms & dads to-be with
baby related content
—————______________
—————______________
—————________
#SoDiferente#Fuego
#Estilo#Locas#LOL #SoSexy
#PartyPari!!#Omg
#Inspired#Gossipeando
PROGRAMMINGa unique alternative mix
connecting our content to our viewers
Our audience doesn’t like novelas.
LAS* *NO Ve
Therefore, you won’t find them on LATV.
It’s all about being different!
alternative reMIX
Our programming genres are based on FEELINGS
and ATTITUDES
comingnext
season
Watch the next generation of comedians
before a live studio audience!
From VIP parties,
to gorgeous models,
LATV takes you inside
the fashion world.
Intimate jam sessions
of up and coming
indie bands
Have your cup of coffee
while keeping up with
latest pop culture trends
latv’s 2nd
collaboration
with entravision radio
networks
#The_Facts
14%growth
performance2014-2015
#BigSpenders
CPGTELCOQSRAUTOMOTIVERETAILinsurance
#BigFamily networks
distribution ratings
81 US Hispanic Households
%Our Reach
12 MM
18-49morning
early fringe
primetime
+9%
+7%
+12%
Score Card
adults
late night +15%
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
18-49daytime
early fringe
primetime
late night
+15%
+12%
+18%
+10%
women
Score Card
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
Score Card
adults
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
morning
early fringe
primetime
+7%
+10%
+8%
late night +12%
18-34
25-54adults
Score Cardmorning
early fringe
primetime
+10%
+9%
+11%
late night +13%
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
#BigFamily
networkssyndicated programs
distribution RATINGS
#The_Facts
TWO AWARD WINNING MAGAZINE SHOWS DEDICATED TO HIGHLIGHTING
THE ASPIRATIONS AND ACHIEVEMENTS OF TODAY'S UPCOMING AND
ESTABLISHED LATINO LEADERS IN SPORTS, MUSIC AND ENTERTAINMENT
networkssyndicated programs
In the General Market
#ALS_reach
top tier stations
in over 90 markets
US Hispanic Households%89
14.5 MM
+13%
18-49
Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
IMP GROWTH
18-34
+11%Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
IMP GROWTH
#VALUE
networksproduct integrations
PRODUCT INTEGRATIONS
#ProductPlacements
#BrandedContent
#Turn_Key
PRODUCT
INTEGRATIONS
networks
OUR DIVERSIFIED, MULTI-MEDIA ASSETS PROVIDE
IDEAL PLATFORM TO REACH THE ENTIRE SPECTRUM
OF THE BI-LINGUAL AND BI-CULTURAL LATINOS
#IamLATV
YOUTHANK