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Thursday, February 10, 2011
Social media in klantvriendelijk bouwen??Follow the consumer!8 feb 2011
Vincent Everts+31647180864
Thursday, February 10, 2011
Social media in klantvriendelijk bouwen??Follow the consumer!8 feb 2011
Vincent Everts+31647180864
Thursday, February 10, 2011
Vincent Everts?
Thursday, February 10, 2011
Vincent Everts?
Thursday, February 10, 2011
InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
Thursday, February 10, 2011
InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
Thursday, February 10, 2011
Tudou.com bigger YouTube
Thursday, February 10, 2011
Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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Make your own company TV Channel
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What are we going to talk about?
Thursday, February 10, 2011
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
Thursday, February 10, 2011
Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Thursday, February 10, 2011
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Android biggest OS in 2010 (usa)
32
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35
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Vision 2020enterprise mobility
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Vision 2020enterprise mobility
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IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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17
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tekst
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tekst
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E-commerce worldwide
2010: €500B
+15%
bron: forrester
Web influenced: €3000BThursday, February 10, 2011
Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsThursday, February 10, 2011
ProductinformatieSocial toolsThursday, February 10, 2011
Thursday, February 10, 2011
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
Thursday, February 10, 2011
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Thursday, February 10, 2011
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Thursday, February 10, 2011
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Thursday, February 10, 2011
LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackThursday, February 10, 2011
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“What are you doing in 140 characters”
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LondonCalling.mobiThursday, February 10, 2011
LondonCalling.mobiThursday, February 10, 2011
kindle
Thursday, February 10, 2011
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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68
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69
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69
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Interview Chief Architect VtsPN @marceln
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Playmate
71
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beta
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Social Media Stats
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug27.3 miljoen Tweets per dag
Thursday, February 10, 2011
Social Media Stats600.000 nieuwe Facebook leden dagelijks60% van Nederland met een Hyves profiel33 uur video iedere minuut op YouTube1 op elke 10 min. wordt op Hyves gespendeerd900.000 blog posts iedere dag1 nieuw LinkedIn profiel iedere seconde50% Facebook gebruikers komt iedere dag terug27.3 miljoen Tweets per dag84% van de social netwerken worden vaker bezocht door vrouwen dan mannen
Thursday, February 10, 2011
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Thursday, February 10, 2011
Who talks
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Free
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Free
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Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSThursday, February 10, 2011
RSS Readers
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RSS Readers
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Social Networking
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Twitter/linkedin/Facebook corperate strategy
Product/Mrk/SalesTone of voice
Tools
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Communication 2.0
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Communication 2.0
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“What are you doing in 140 characters”
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Customer service
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Customer service
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It’s now mainstream!
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It’s now mainstream!
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Twittering during TV
High peaks = broadcast
Low peaks =rerun
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Track viewers interest
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Corperate VOIP
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationThursday, February 10, 2011
Revisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
Thursday, February 10, 2011
Get feedback
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Web 2.0 Trend:Co-Creation
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Internetvideois not just YouTube!
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Make your own company TV Channel
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Make your own company TV Channel
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find, collect, publish
www.yubby.comThursday, February 10, 2011
find, collect, publish
www.yubby.comThursday, February 10, 2011
find, collect, publish
www.yubby.comThursday, February 10, 2011
find, collect, publish
www.yubby.comThursday, February 10, 2011
find, collect, publish
www.yubby.comThursday, February 10, 2011
find, collect, publish
www.yubby.comThursday, February 10, 2011
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Thursday, February 10, 2011