Post on 01-Jul-2015
description
Week 3, MM1B03, McMaster University
20 Rules for Good DesignKick-ass styling tips
From Samara, Design Element: A Graphic Style Manual
Do your Haiku images deliver a concept?
“It doesn’t matter how amazing a thing is to look at, without a clear message it’s an empty shell.”
Leonardo da Vinci
Concept of Flight Concept of Feminine Beauty
Fine Art
Coco Chanel sketch
Commercial Art
“Form Carries Meaning.”Cubism 1908-11: instead of depicting objects from one viewpoint,
Braque and Picasso depicted their subject from a multitude of viewpoints to represent the subject in a greater context.
Fine Art
The Bauhaus
The design innovations commonly associated with Walter Gropius and the Bauhaus - the radically simplified forms, the rationality and functionality
Graphic Art
YAY ROSHANTH!!
I thought this was more a Rule 2 example than Rule 3 but Good Spotting!!
You are rewarded with Halftime Entertainment.
Good design + aesthetics assumes that the visual language of the piece -- its internal logic -- is resolved to address all its parts so they
reinforce, restate and reference each other.
Fine Art
Ad “Campaigns”
Integration and consistency in ad campaigns helps promote a consistent design message across media and across platforms.
Graphic Art
Graphic Art
Graphic Art
Focus the viewer’s attention on one important thing first and then lead them through the rest.
Fine Art
Emphasis
Emphasis is the idea that some things are more important than others. Must establish a focal point and a visual heirarchy.
Graphic Art
HALFTIMEENTERTAINMENT!
http://www.youtube.com/watch?v=Sp6wUe9gMrw
Know what colours might mean to your audience.
Fine Art
Logo design
Colour carries an abundance of psychological and emotional meaning.
Graphic Art
Malevich: The more stuff jammed into a given space, the harder it is to see what we’re supposed to be seeing.
Fine Art
Graphic Art
YAY SANDRA-CHRISTINE!!
You are rewarded with Post-its.
Graphic Art
YAY AMY!!
You are rewarded with Post-its too.
Graphic Art
YAY SARAH!!
You are rewarded with kind words.
Graphic Art
YAY MYLES!!You are rewarded with the right to wear SBPs.
Hitchcock: Space calls attention to imminent narrative action.
Film Mise En Scene
Graphic Art
YAY MAEGAN!! You are rewarded with a Sharpie Tattoo.
Graphic Art
YAY Rebecca!! You are also rewarded with a Sharpie Tattoo.
Type needs to relate compositionally to everything else in the design.
Graphic Art
YAY ANDREWS!! You are rewarded with a a handfull of paperclips.
YAY ALEXA!! You are rewarded with a bag of chips.
Type must still transmit information.
Graphic Art
YAY UINAIZA!
Graphic design comes
with an agenda.
YAY AMY!
This Graphic design comes with an agenda too. A “PSA.”
YAY DAVID!
Create contrasts in density
and rhythm.
Give spaces
between things a pulse.
YAY UINAIZA! AGAIN!
Create contrasts in density
and rhythm.
Give spaces
between things a pulse.
YAY UINAIZA! and AGAIN!
Create contrasts in density
and rhythm.
Give spaces
between things a pulse.
YAY MARCEL.
Create contrasts in density
and rhythm.
Give spaces
between things a pulse.
YAY ZAK!
YAY MEAGAN!
YAY SARAH!
YAY AVA! (You thought this was a Rule 16 but I think it’s better as a 13.
Make sure there is a wide range of
tonal qualities.
Ansel Adams
advocated a nine-level
tonal system.
Ansel Adams
advocated a nine-level
tonal system.
A great deal of the process of understanding visual material is the ability to distinguish the difference between things.
YAY BRANDON!
Designers need to perceive the visual presence — weight, texture, movement, angularity, transparency, contour.
Make what you need or
pay someone else to make
original artwork for
you.
Yeah AMMAR!
Design and style a project
around the meaning, not
the audience’s
expectations of current stylistic conceits.
Yeah MICHAEL!
Designers have to work hard to give 2 dimensional surfaces the sense of movement.
YEAH ROSANTH!
Learn from the work of others but give it your own spin.
YAY, PAUL. Talk about this now.
Symmetrical presentations are often static and offer little movement.
Yeah
MIKE!
Yeah ANTHONY!