Week 3, MM1B03, McMaster University

20 Rules for Good DesignKick-ass styling tips

From Samara, Design Element: A Graphic Style Manual

Do your Haiku images deliver a concept?

“It doesn’t matter how amazing a thing is to look at, without a clear message it’s an empty shell.”

Leonardo da Vinci

Concept of Flight Concept of Feminine Beauty

Fine Art

Coco Chanel sketch

Commercial Art

“Form Carries Meaning.”Cubism 1908-11: instead of depicting objects from one viewpoint,

Braque and Picasso depicted their subject from a multitude of viewpoints to represent the subject in a greater context.

Fine Art

The Bauhaus

The design innovations commonly associated with Walter Gropius and the Bauhaus - the radically simplified forms, the rationality and functionality

Graphic Art

YAY ROSHANTH!!

I thought this was more a Rule 2 example than Rule 3 but Good Spotting!!

You are rewarded with Halftime Entertainment.

Good design + aesthetics assumes that the visual language of the piece -- its internal logic -- is resolved to address all its parts so they

reinforce, restate and reference each other.

Fine Art

Ad “Campaigns”

Integration and consistency in ad campaigns helps promote a consistent design message across media and across platforms.

Graphic Art

Graphic Art

Graphic Art

Focus the viewer’s attention on one important thing first and then lead them through the rest.

Fine Art

Emphasis

Emphasis is the idea that some things are more important than others. Must establish a focal point and a visual heirarchy.

Graphic Art

HALFTIMEENTERTAINMENT!

http://www.youtube.com/watch?v=Sp6wUe9gMrw

Know what colours might mean to your audience.

Fine Art

Logo design

Colour carries an abundance of psychological and emotional meaning.

Graphic Art

Malevich: The more stuff jammed into a given space, the harder it is to see what we’re supposed to be seeing.

Fine Art

Graphic Art

YAY SANDRA-CHRISTINE!!

You are rewarded with Post-its.

Graphic Art

YAY AMY!!

You are rewarded with Post-its too.

Graphic Art

YAY SARAH!!

You are rewarded with kind words.

Graphic Art

YAY MYLES!!You are rewarded with the right to wear SBPs.

Hitchcock: Space calls attention to imminent narrative action.

Film Mise En Scene

Graphic Art

YAY MAEGAN!! You are rewarded with a Sharpie Tattoo.

Graphic Art

YAY Rebecca!! You are also rewarded with a Sharpie Tattoo.

Type needs to relate compositionally to everything else in the design.

Graphic Art

YAY ANDREWS!! You are rewarded with a a handfull of paperclips.

YAY ALEXA!! You are rewarded with a bag of chips.

Type must still transmit information.

Graphic Art

YAY UINAIZA!

Graphic design comes

with an agenda.

YAY AMY!

This Graphic design comes with an agenda too. A “PSA.”

YAY DAVID!

Create contrasts in density

and rhythm.

Give spaces

between things a pulse.

YAY UINAIZA! AGAIN!

Create contrasts in density

and rhythm.

Give spaces

between things a pulse.

YAY UINAIZA! and AGAIN!

Create contrasts in density

and rhythm.

Give spaces

between things a pulse.

YAY MARCEL.

Create contrasts in density

and rhythm.

Give spaces

between things a pulse.

YAY ZAK!

YAY MEAGAN!

YAY SARAH!

YAY AVA! (You thought this was a Rule 16 but I think it’s better as a 13.

Make sure there is a wide range of

tonal qualities.

Ansel Adams

advocated a nine-level

tonal system.

Ansel Adams

advocated a nine-level

tonal system.

A great deal of the process of understanding visual material is the ability to distinguish the difference between things.

YAY BRANDON!

Designers need to perceive the visual presence — weight, texture, movement, angularity, transparency, contour.

Make what you need or

pay someone else to make

original artwork for

you.

Yeah AMMAR!

Design and style a project

around the meaning, not

the audience’s

expectations of current stylistic conceits.

Yeah MICHAEL!

Designers have to work hard to give 2 dimensional surfaces the sense of movement.

YEAH ROSANTH!

Learn from the work of others but give it your own spin.

YAY, PAUL. Talk about this now.

Symmetrical presentations are often static and offer little movement.

Yeah

MIKE!

Yeah ANTHONY!