Northwestern Technologies and Social Media Advertising

What is Social Media?• Social Media in Web 2.0

terminology is a website

that interacts with the

person seeking information.

Emergence of Social Media in the Corporate World

• 2011 - The emergence of social media• 2012 -Social media users more than doubled in the US• 2013 - Social media continues to grow

Advantages of Social Media• Social media brings attention to your

product

Disadvantages and Pitfalls to Avoid with Social Media

Current Social Media Landscape in the IT Industry

Opportunities and Benefits /

Success Stories• Benefits and

success stories of social media advertising

Conclusion• It’s a low cost marketing

strategy that can create high returns and a competitive advantage.

References:

Images:http://www.bing.com/images/search?q=social+media+icons&qpvt=social+media+icons&FORM=IGRE

Porterfield, Amy 2011). 9 Companies Doing Social Media Right and Why. Social Media Examiner, pages. http://www.socialmediaexaminer.com

Freeman, Kenneth, & Questrom (2013). Stop Wasting Your Company’s Money on Social Media. Wall Street Journal, 2. http://blogs.wsj.com

Suto, Wendy (2011). Top 14 benefits of Social Media. SiteProNews, 2. http://www.sitepronews.com

Hooley, Jay (2013). Three Ways Companies Blow it With Social Media. 2. http://www.blogs.wsj.com