Kathleensparksunit1.2
-
Upload
kathleen-sparks -
Category
Education
-
view
168 -
download
0
description
Transcript of Kathleensparksunit1.2
Northwestern Technologies and Social Media Advertising
What is Social Media?• Social Media in Web 2.0
terminology is a website
that interacts with the
person seeking information.
Emergence of Social Media in the Corporate World
• 2011 - The emergence of social media• 2012 -Social media users more than doubled in the US• 2013 - Social media continues to grow
Advantages of Social Media• Social media brings attention to your
product
Disadvantages and Pitfalls to Avoid with Social Media
Current Social Media Landscape in the IT Industry
Opportunities and Benefits /
Success Stories• Benefits and
success stories of social media advertising
Conclusion• It’s a low cost marketing
strategy that can create high returns and a competitive advantage.
References:
Images:http://www.bing.com/images/search?q=social+media+icons&qpvt=social+media+icons&FORM=IGRE
Porterfield, Amy 2011). 9 Companies Doing Social Media Right and Why. Social Media Examiner, pages. http://www.socialmediaexaminer.com
Freeman, Kenneth, & Questrom (2013). Stop Wasting Your Company’s Money on Social Media. Wall Street Journal, 2. http://blogs.wsj.com
Suto, Wendy (2011). Top 14 benefits of Social Media. SiteProNews, 2. http://www.sitepronews.com
Hooley, Jay (2013). Three Ways Companies Blow it With Social Media. 2. http://www.blogs.wsj.com