Katharina Grobleben B.Sc. In International Business

Copenhagen Business School

„Make Your Click Change A Life“

Agenda:• The new way of doing charity work

• What is this project all about

• Make a Choice and a Difference!

One World – One Click

700 million people are online while

45 million children are not going to school

Get the „Global Village“ together & help our neighbors!

„Make Your Click Change A Life“

Why female education in Sub-Saharan Africa?- Social, Economic and Political Reasons - Investment with highest developement & highest economic returns

Free & Compulsory primary education

„Make Your Click Change A Life“

• 1 Webpage available in 6 languages• Games provided for 3 age groups• Varying Selection

• Integrated Learning Effect • Target Groups

From Gaming to Charity

• Users above 12 y register and pay 1$ „Trust-Fee“• Sponsored monthly price draw• Users below 12 y will play for free

Game – Global - Good Purpose

How does the user earn coins?

Shell sponsors a game

Marketing messages communicatede.g. being corporate social responsible & environmental friendly

What‘s with the money?

Game is played& „Coins“ earned

Shell exchanges „Coins“ into real money

Money is collected

What‘s with the money?

Collected money is distributed

Organizations like

„Ubuntu Institute for

Young Social

Entrepreneurs”

Non-Governmental programs

Locate – Invest - Report

Governmental programs

„Make Your Click Change A Life“

Compared to Traditional Ways of Charity: • Flexibility • Transparency • Directness • Efficiency • Informative

Goals

• 1000 Lives are aimed to be Changed• $100 per child per year• $100.000 needs to be raised

Financial Considerations

• Website – Capable Volunteers • Maintenance costs • Invention of New Games

Meaningful investment

How to promote the website

• Website internal ranking - „viral effect“ • Raising Awareness on sponsor‘s websites • The Tipping Point: How Little Things Can Make a

Big Difference