MarketingRestructure

ProposalLaith Eid, MBAMarketing Manager – Ketab Technologies

1999

85$ Million

Rooms

419

Meeting Rooms

20

Problem Statement

Tourists

25 m Hotel

s

12 5

Target Market

Bu

sin

essm

enVis

iting

Ku

ala

Lu

mp

ur

Fam

iliesS

tay L

uxu

ry

Hon

eym

oon

er

sLove M

em

orie

s

Marketing Strategies

Product

Luxury

Room

LocationShopping

Mall

Private Breakfast

Free Internet

ExpressLaundry

Valet Parking 24/7

Room Service

Private Taxi

Business Center

Event Hall

Travel Desk

Airport Desk

Price

Walk-in

Group Rate

Travel AgencyOnline

High Rate

Fit Rate

Contract Rate / Discount

Normal Rate / Sessional

Place

Dire

ct: W

alk-in

/ Onlin

e O

nlin

e A

gent

Travel A

gent

Airlin

es

Promotion Solution

Rewards Card _ Campaign

Rewards Card

Collect Points (Free Card)

Free Tours No

Hidden Fees

Priority Check In

(VIP)

Late Check Out

Free Nights

Free Upgrade

Free Internet

Free Meals

SPA Discount Voucher

Special Gifts

Airport Transfer

Offer Price

Priority Booking

Ads _ Story Pe

rfec

t cou

ple

Ppr

epar

ing

to tr

avel

Plan

e La

ndin

g

JWM

Log

o in

Lux

ury

Car

Hap

pine

ss a

t Res

ort

JWM

Rew

ord

Card

Feel Priority / VIP

Did

you

brin

g: P

assp

orts

&

Tic

kets

…..

And

Ads _ Channel Re

gion

al T

V

Airp

ort (

Dub

ai, K

LIA…

.)

Dire

ct P

rom

otion

(R

oom

/Onl

ine)

B2B

Prop

osal

(Ban

k –

Offe

r)

Offl

ine

Ads

Feel Priority / VIP

Airli

nes

Ads

Promotion

- Free Tickets - Free Room- Free Tours - Free Transportation

Book & Win

Offer

Discover Kuala Lumpur

Promotion B2B B2C

JW Marriott Meeting Exhibition

Sponsorship Travel Event Sponsorship

Sponsorship / Event

Promotion Embassy, Corporate & Wedding Event

PR / CSR

PR

CSR

Hotel Agreement (Government & Partners)

Cultu

re

Enviro

nm

ent

New Services & Offers

People

Service Steps

Process

Physical Environment

Thank you