creative[communicationsand

bigger ideas]

innovative design

inspires,to become the catalyst

empowers,are born.

-Joel Villaflor

from which

[design]graphic

NRN Cover

The original coversubmitted by NRN wasrejected by Yum! BrandsCEO, David Novak. Thepublication gave me theopportunity to redesignthis final cover.

Hunger ProgramThis airport mural topromote the Yum! “WorldHunger Relief” campaignwas part of a largermedia campaign used toraise awareness ofhunger around the world.

ComCenterWalls

I’ve done my share of exhibitand environmental design overthe years, but this and the nextslide illustrate that permanentdisplays don’t have to be static,but can be creative withoutcompromising functionality.

ComCenterWalls2

10AnnPosterThis poster commemorated10 years of Yum! Brands.It was also the inspiration forcreating a 50 foot tall lightbox display in the lobby ofthe corporate offices.

10thAnnDisplay

This timeline display was created tocommemorate the 10th Anniversary ofYum! Brands, and highlighted keyevents in each year since its founding.

Berea College CraftsBerea College charges no tuition, and the sale of thestudent-made crafts provides scholarships for Bereastudents. After years of slumping sales, the focus turned toeliminating much of its catalog sales for an aggressive onlinesales push that included a refresh of the existing site, and anew, more contemporary seasonal foldout catalog. Bothwere a success.

Lexmark Card

Designed to appear as a holiday greeting card,this invitation went to a select group retailersinviting them to a pre-holiday event showcasingLexmark’s hottest selling printers.

Zerex

Tradeshow duratrans promoting Zerex heavy duty antifreeze and its new packaging.

[crisis.]identity

Logo samples

Identity for newlymerged financialholdings company

New identity forGalt House Hotel &Suites followingrenovations

Logo for gourmetfoods andaccessories shop

Logo for theLexington ArtsCouncil

Logo forLundy’s Catering

Logo for Yum!Creative Services

Galt House

The new Galt House identity called for a graphicsstandards manual that could function as a styleguide for executing the new brand position.

Horizon logo

Logo for proprietary software usedas a mouse pad

[campaigns]the

Merger

This easel card and bannerwere created to generate buzzwhen the city of Louisvillemerged with Jefferson Countyin 2002. Consequently, themove made Louisville the 16thlargest, and most populousin the US.

Cummins1Diesel engines aren’t what one would

consider sexy products. But this series of adsmanaged to cut through the boredom of

material often found in industrial tradepublications by stating benefit in a straight

forward, bold terms.

Green ThumbA series of fun, edgier POPdirected at promoting a new

kind of savings accountoffered by this group of sister

banks in rural central Kentucky.

Home EquityHome Equity

Easel cards reinforced thebank’s a friendly, approachablepersonality, and made the loan

process visually appealingto customers.

Home EquityLV Harkness

L.V. Harkness & Co. is known for its unusual“wants” and “must-have” treasures from all

over the world. Each print ad of thiscampaign tells the story behind each item

with a clever sense of wit and style.

Headley Whitney

For its grand reopening following a multimillion dollar renovation, the Headley-Whitney museum of decorativearts will feature an exhibit of jeweled items by designer Sidney Mobell on loan by the Smithsonian Institute.This series of billboards uses headlines that toy with the very idea of overindulgence.Upon presenting this campaign to the board of directors, they applauded.

[shots]one

Lexmark

This half page Lexmark ad ran inthe Chicago Tribune in July of2008, specifically targeted tobulk shoppers in theChicagoland area.

Mint Julep Martini

This table tent which appeared inrestaurants throughout the city,was designed to create buzz andgenerate PR for Louisville duringthe 2002 Kentucky Derby, andmade an appearance onEntertainment Tonight.

MCIThis print ad touted this plushtour bus by Motor CoachIndustries for those very high endusers desiring luxury features.

Galt House

This print ad ran in theprogram for the ESPN2televised boxing matchbetween Laila Ali and MaryAnn Almager in Louisville onFebruary 14, 2003.

HumanaThis print ad ran in the 135thKentucky Derby program.

Berea

Billboard for Berea Arts Council

Moms

Billed as the largest one day rockconcert in history, this postercelebrating Mom’s Music 25thanniversary created a good buzzthroughout the music scene.