Jv Portfolio 2009
description
Transcript of Jv Portfolio 2009
creative[communicationsand
bigger ideas]
innovative design
inspires,to become the catalyst
empowers,are born.
-Joel Villaflor
from which
[design]graphic
NRN Cover
The original coversubmitted by NRN wasrejected by Yum! BrandsCEO, David Novak. Thepublication gave me theopportunity to redesignthis final cover.
Hunger ProgramThis airport mural topromote the Yum! “WorldHunger Relief” campaignwas part of a largermedia campaign used toraise awareness ofhunger around the world.
ComCenterWalls
I’ve done my share of exhibitand environmental design overthe years, but this and the nextslide illustrate that permanentdisplays don’t have to be static,but can be creative withoutcompromising functionality.
ComCenterWalls2
10AnnPosterThis poster commemorated10 years of Yum! Brands.It was also the inspiration forcreating a 50 foot tall lightbox display in the lobby ofthe corporate offices.
10thAnnDisplay
This timeline display was created tocommemorate the 10th Anniversary ofYum! Brands, and highlighted keyevents in each year since its founding.
Berea College CraftsBerea College charges no tuition, and the sale of thestudent-made crafts provides scholarships for Bereastudents. After years of slumping sales, the focus turned toeliminating much of its catalog sales for an aggressive onlinesales push that included a refresh of the existing site, and anew, more contemporary seasonal foldout catalog. Bothwere a success.
Lexmark Card
Designed to appear as a holiday greeting card,this invitation went to a select group retailersinviting them to a pre-holiday event showcasingLexmark’s hottest selling printers.
Zerex
Tradeshow duratrans promoting Zerex heavy duty antifreeze and its new packaging.
[crisis.]identity
Logo samples
Identity for newlymerged financialholdings company
New identity forGalt House Hotel &Suites followingrenovations
Logo for gourmetfoods andaccessories shop
Logo for theLexington ArtsCouncil
Logo forLundy’s Catering
Logo for Yum!Creative Services
Galt House
The new Galt House identity called for a graphicsstandards manual that could function as a styleguide for executing the new brand position.
Horizon logo
Logo for proprietary software usedas a mouse pad
[campaigns]the
Merger
This easel card and bannerwere created to generate buzzwhen the city of Louisvillemerged with Jefferson Countyin 2002. Consequently, themove made Louisville the 16thlargest, and most populousin the US.
Cummins1Diesel engines aren’t what one would
consider sexy products. But this series of adsmanaged to cut through the boredom of
material often found in industrial tradepublications by stating benefit in a straight
forward, bold terms.
Green ThumbA series of fun, edgier POPdirected at promoting a new
kind of savings accountoffered by this group of sister
banks in rural central Kentucky.
Home EquityHome Equity
Easel cards reinforced thebank’s a friendly, approachablepersonality, and made the loan
process visually appealingto customers.
Home EquityLV Harkness
L.V. Harkness & Co. is known for its unusual“wants” and “must-have” treasures from all
over the world. Each print ad of thiscampaign tells the story behind each item
with a clever sense of wit and style.
Headley Whitney
For its grand reopening following a multimillion dollar renovation, the Headley-Whitney museum of decorativearts will feature an exhibit of jeweled items by designer Sidney Mobell on loan by the Smithsonian Institute.This series of billboards uses headlines that toy with the very idea of overindulgence.Upon presenting this campaign to the board of directors, they applauded.
[shots]one
Lexmark
This half page Lexmark ad ran inthe Chicago Tribune in July of2008, specifically targeted tobulk shoppers in theChicagoland area.
Mint Julep Martini
This table tent which appeared inrestaurants throughout the city,was designed to create buzz andgenerate PR for Louisville duringthe 2002 Kentucky Derby, andmade an appearance onEntertainment Tonight.
MCIThis print ad touted this plushtour bus by Motor CoachIndustries for those very high endusers desiring luxury features.
Galt House
This print ad ran in theprogram for the ESPN2televised boxing matchbetween Laila Ali and MaryAnn Almager in Louisville onFebruary 14, 2003.
HumanaThis print ad ran in the 135thKentucky Derby program.
Berea
Billboard for Berea Arts Council
Moms
Billed as the largest one day rockconcert in history, this postercelebrating Mom’s Music 25thanniversary created a good buzzthroughout the music scene.