Post on 10-Feb-2017
What is Shiny Object Syndrome?
• The aCracDon to the next new shiny thing that crosses your field of vision without regard to strategy, required investment, or impact; or otherwise, • DistracDons we disguise as opportuniDes.
Staying up to date with new tools and their applicaDons to conDnue to build your toolbox and be where your people are… Vs. DistracDon and spreading yourself too thin.
What’s Always
• Grab your brand name • Read up and be informed • Experiment personally to explore • Check out how leaders in your field are using this tool.
• Chat with community. Are they there yet?
How to Evaluate • Value Opportunity: What can be gained by using this tool? Directly or indirectly?
• Will this tool augment what you’re doing, or replace a current acDvity?
• Define investment of Dme and cost needed. O`en this is staff Dme. Don’t forget content curaDon/creaDon, listening, and engaging.
• Decision is specific to moment in Dme. You may reevaluate over Dme.
• Archive • Classroom content capture
• Sync with other channels to leverage content and amplify
Gann Academy, Boston
Ask Yourself: What does this tool do? Who is using it? How does it relate to our goals? What’s benefit beyond the obvious funcDonality? How does it relate to other efforts? How will we know if it’s worth it?
IDENTIFY NEW TOOLS
GROW IT, HIBERNATE IT OR ABANDON IT
COULD IT BE RELEVANT TO OUR WORK?
EXPERIEMENT AND LEARN EVALUATE EFFICACY
COMING UP!
Sharefests! May 2 & 14
Blog posts due
Submission instrucDons for reimbursements and matching funds