JDS Academy: Twitter
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Today…
• Mobile, Attention• Basics, Vocabulary• 5 Twitter Strategies
– Content & Storytelling– Conversation & Hashtags– Live Tweeting– Personal Learning Networks– Individual vs. School Accounts
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MobileConciseConversational
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About Twitter
• History• Billion+ users• 100 million daily active users• 60% of users access through mobile• 30% millennials (15-34) and rapidly growing
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THIS IS AN ATTENTION ECONOMY
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Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
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CONTENT
Create
Curate
Updates, news, Photos, Vine videos, announcements
Links to useful articlesRetweet content you see from others
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Share News
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CURATE
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CURATE
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CURATE
JDS in SeattleMOSTLYCurates!
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Cross Platforms: Wrong Idea
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Cross Platforms: Right Idea
Know where you’re going, and that it’s a blog
Know where you’re going, what’s there, and that it’s useful
Empower others to share their engagement with you and to promote you!
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Conversations:Listen, Ask, Reply
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Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
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HASHTAGSAnyone can start one!Check first!
Keep brief, and intuitive.Use in tweet, or add to end
#jedchat #JED21 #FF#NAEYC#NJECN
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Live Tweeting: SAR ACADEMY
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ACCESSIBILITY:
Convenience of today’s online social
tools
VALUE:
Resources, answers,
insight, inspiration.
SOCIAL:Relationships, dialogue,
community
PERSONAL LEARNING
NETWORKS
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Personal…Networks
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Example of Hashtags,
#JED21(Jewish Education in the
21st Century)
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Twitter Chats: #jedchatWed nights9-10pm
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PERSONAL vs. BRAND
Clear who it is. You’d do the same when you answer the phone, right?
I statements feels personal. Human connection.
Asking for help is personal and will get more responses.
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Person vs. School
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Dashboard: HootSuite
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Who do you want to reach and engage with?
How can Twitter be as asset for connecting with your community, and reaching new audiences?
IT’S ALL ABOUT THE NETWORK