ONE DAYSOCIAL MEDIA

BOOT CAMP

Buckle up!

Lisa Colton

Chief Learning Officer,

See3 Communications

President, Darim Online

lisa@darimonline.org

@darimonline

@lisacolton

THE FOUNDATIONS

OF SOCIAL MEDIA

FOR JEWISH

DAY SCHOOLS

wifi name: St-guest

password: templeguest

Mini Social Media Boot Camp

• Foundations of Social Media• Finding Your Voice• Toolbox• Strategy: POST• A Primer on Networks• Social Media Policies & Guidelines

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

EXAMPLE: JEDLAB

• What is this?• Open, conversational, participatory,

communal, connected…• What should we ask?

Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Social

Temple Israel, Memphis Facebook Page

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

FIND YOUR VOICE

#5: Work To Improve The Health of the Network

Families,

and parenting,

are changing.

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

NEXT…

Lunch (mmmmm)

Your Toolbox

POST Social Media Strategy

A Few Words on Networks

Conversational Skills

Social Media Policies & Guidelines