Post on 18-May-2015
description
The Brand Vacuum
Bad News
Nobody wants to “engage”
with your silly brand
56%Of Social Networking Users
Follow Brands
Edison Research | The Social Habit | Fall 2012
77%Friend Brands To Get
Coupons & Deals
Cone Consumer Media Study
The Truth:
•Preferred channel for marketing?
•Email - 77%
•Facebook - 4%
•Twitter - 1% (ExactTarget)
•Where do you look for product info?
•Company Website/Email - 87%
•Search Engine - 6%
•Facebook - 4% (ExactTarget)
Who do you friend on Facebook?
Among the 200 biggest brands on
Facebook, only 0.45% of their fans
actually engaged with them.
- Ehrenberg Bass Institute &
Advertising Age
What the purists don’t say ...
Mike Baldwin - Shutterstock.com
Why?
Engage Dammit!
Engagement is not a Goal.
Engagement is a Result!
What have you been told?
•Provide value
•Be audience-centric, not brand-centric
•Participate, Join the Conversation
•Build relationships, not billings
What the purists don’t say ...
Mike Baldwin - Shutterstock.com
Why aren’t youfollowing the best practices?
Push Elsewhere
Don’t Believe The HypeAmerican Social Networkers 12 and up ...
•86% watch television at least nearly every day
•76% listen to radio at least a few times per week
•42% read a newspaper at least a few times per week
Edison Research - The Social Habit - Fall 2012
Don’t Believe The Hype
Television
•Viewing at an all-time high
•Only 2% is web TV
•95% of TiVo ads are watched live
•TV among teens is up 33% in 8 years
•
Be Useful
Be Relevant (Local)
Holy Smokes!Jean Winters Olkonen
What the purists don’t say ...
Stop Faking It
What the purists say ...Social Media Explorer
✦ Strategy, Execution & Measurement
✦ ConversationReport.com
✦ Events For Marketers: GoToExplore.co
✦ Q&A Site: ExploringSocialMedia.com
socialmediaexplorer.com
@JasonFallsDamn Handsome