iStrategy Miami April 2013
41
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co. Powered by brand SATISFACTION USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY
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Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.
Transcript of iStrategy Miami April 2013
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Powered by
brandSATISFACTION
USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
LoudDoor is a Facebook Insights Preferred Marketing Developer.
We specialize in market research.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Why use Facebook for research?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
SEAMLESS USER EXPERIENCE
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
SOCIAL GRAPH UBIQUITY
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
KILLER MOBILE APP
0%
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12/08 4/09 8/09 12/09 4/10 8/10 12/10 4/11 8/11 12/11 4/12
% o
f Int
erne
t Tra
ffic
Desktop Internet
Mobile Internet
India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
MINIMAL SAMPLE CORRECTION
TRADITIONAL RESEARCH TECHNIQUES
CENSUS NORMALIZATION
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
FACEBOOK REFLECTS THE GENERAL POPULATION
0%
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15-24 years old 25-54 years old 55-64 years old 65 and older
US FB
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
The Challenge
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
How do you measure advocacy?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Net Promoter Score®
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Live Data Analysis
Case Study
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Using this data to increase advocacy.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
USING PRECISE LIKES & INTEREST DATA CORRELATIONS
3 Music
TV Shows
Hobbies
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
WHY CUSTOM KEYWORD CLUSTERS WORK
Music Cluster
Hobbies Cluster
TV Shows Cluster
Movies Cluster
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
CLOSING THE LOOP TO MEASURE RESULTS
Brand SatisfactionData Analysis
Custom Surveysand Tracking
Execution
Content and MediaStrategy Development
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