ASEAN ICT Market Deep Dive Conference 2013!!Japan ICT industry, market, trend and future!

3rd Dec 2013

Copyright 2013 Global development Inc. All rights reserved.

Copyright 2013 Global development Inc. All rights reserved.

Japan ICT Outlook / Index

Mobile Phone Penetration : 106% Smartphone : around 50% Tablet : around 15% All Mobile Operators started LTE Internet Penetration : more than 80% ICT is 10% of all Japan industry Japan Population 127.6M

Topics : All operators have iPhone Now

Three large Mobile Operators

46% 29% 25%

Copyright 2013 Global development Inc. All rights reserved.

Japan ICT Outlook / Cost Examples

Smartphone : around 6500JPY(65USD) Monthly up to 7GB (After 7GB, data speed will be 128kbps)

Wireless Internet : 3880 JPY(39USD) Monthly No Limit

Wired Internet : ADSL : 2000JPY (20USD) Optical : 2000JPY (20USD/apartment) -5000JPY (50USD/isolated house)

LTE WiMAX

Main Players (not all)

Copyright 2013 Global development Inc. All rights reserved.

Japan ICT Outlook / Government Strategy

Source  :  Ministry  of  Internal  Affairs  and  Communica8ons Copyright 2013 Global development Inc. All rights reserved.

Important  Project

Creating New value Added Solving Social Problem

Resource HealthCare Data Application

Multimedia Contents

Agriculture Activation of Local

Disaster prevention

ICT C

omm

on Base

Geographic Data and more, driving open data

Enhanced Security for safety and peace of mind

Most advanced ICT Infrastructure

R&D for Innovation

Japan ICT Outlook / Market Trend

Source  :  Nomura  Research  Ins8tutes. Copyright 2013 Global development Inc. All rights reserved.

2013 2014 2018Mobile Phone Million Units 40 41 40Tablet, E-book Million Units 4 5 7

Device Smart TV Million Household 20 22 39Market DSC Million Units 8 7 6

DVC Million Units 2 2 2Terminal for automotive Million Units 6 6 6Wearable Terminal Million Units 23 63 475Wired Internet 100M JPY 18,217 18,451 18,275Data Center 100M JPY 9,470 10,058 13,033

Network SaaS/ASP 100M JPY 3,948 4,535 7,333Market Mobile Phone 100M JPY 65,389 64,456 64,736

Mobile Data 100M JPY 6,007 6,049 5,950Public Wireless LAN 100M JPY 391 401 452M2M 100M JPY 2,377 3,445 11,704Info Security 100M JPY 4,914 5,220 6,558BtoC E-commerce Trilion JPY 12 13 21

Platform Smart Payment Trilion JPY 48 50 61Market Internet Advertising 100M JPY 7,124 7,552 8,894

Digital Signage 100M JPY 1,006 1,134 1,609Game (Hardware) 100M JPY 2,504 2,103 1,252Game (Software) 100M JPY 2,659 2,628 2,507Social Gaming 100M JPY 6,099 6,535 8,328E-book, Magazine, Newspaper 100M JPY 1,729 2,278 4,995

Contents - E-book 100M JPY 930 1,235 2,814Market - E-Magazine, Newspaper 100M JPY 799 1,042 2,812

Music Distribution 100M JPY 435 451 493VOD 100M JPY 1,159 1,314 1,632BS broadcast 100M JPY 680 697 727Multi-Ch broadcast 10k household 1,192 1,179 1,140 - Cable TV 10k household 717 716 700 - Satellite TV 10k household 368 350 318 - IP TV 10k household 107 114 121

More than 10% growth 2013-2018 Tablet Smart TV Wearable Terminal SaaS / ASP M2M BtoC E-commerce (E-payment/Smart payment) E-Book, Magazine, Newspaper

Japan ICT Outlook / Devices - Tablet

Copyright 2013 Global development Inc. All rights reserved.

Tablet Market in Japan

Apple%46%%

ASUS%16%%

Sony%9%%

Fujitsu%4%%

Sharp%4%%

Others%22%%

2013 First Half Shipment

Biggest Price Comparison Site kakaku.com

Current Situation

Top Reputation

Top Sales

Japan ICT Outlook / Devices - Wearable

Copyright 2013 Global development Inc. All rights reserved.

Sony  Computer  Science  Laboratory

SmartWig

Sony SmartWatch 2

Japan ICT Outlook / Devices - Smart TV

Copyright 2013 Global development Inc. All rights reserved.

Mobile  Operators

Stick Device to HDMI Terminal of TV Contents, Connection to Mobile

TV  Venders

Smart  VIERA

Collaboration with Contents provider Stick type and more..

Japan ICT Outlook / SaaS, ASP

Copyright 2013 Global development Inc. All rights reserved.

Japan has good Network Infrastructure, so.. JAPAN Local Customized

h=p://www.aspicjapan.org/

ASP  for  Bank  /  BeSTA

ASP  for  Health  Care  /  DDWork21

Online Accounting Service

FUJI DATA SYSTEM / Care Service

Manufacturing  Service Web Service

Japan ICT Outlook / M2M

Copyright 2013 Global development Inc. All rights reserved.

Car 2 Car

Management of vending machine M2M communication against Disaster

h=p://fenics.fujitsu.com/networkservice/m2m/

M2M and Big Data

Japan ICT Outlook / E-commerce

Copyright 2013 Global development Inc. All rights reserved.

Rakuten(

Amazon(

Yahoo(

Others(

2012 Japan Online retail share

Rakuten  Ichiba  (Market  Place)

Travel Stock  Market

Bank  and  other  IT  services

AucNon  site

Souce  :  Rakuten  IR

Japan ICT Outlook / Smart Payment

Copyright 2013 Global development Inc. All rights reserved.

Source:  Payment  and  Se=lement  Systems  Department,  Bank  of  Japan

Japan ICT Outlook / Smart Payment

Copyright 2013 Global development Inc. All rights reserved.

AEON  Bank Seven  Bank

Rakuten  Bank

Japan  e-­‐Points  and  e-­‐money  System

Millage    Air

Operator

E-­‐commerce

E-­‐Money  TransportaNon

E-­‐Money

Ponta(50M)  By  Loyal  MarkeNng

T-­‐Point  (42M)  By  CCC

Point  to  Point Point  to  E-­‐money

Rakuten  (81M)  Points

Rakuten  (70M)  Edy  /  E-­‐money

Nanaco  (20.8M)  Points

nanaco  (20.8M)  E-­‐money  by  7&i

WAON  E-­‐money  (25M)  by  Aeon

WAON  Points  (25M)  by  Aeon

Docomo  Points  (59M)  by  Docomo

Yahoo  Points  (26.4M)  by  YahooJ

SUICA(40M)  E-­‐Money  Japan  Rail  way

SUICA(1.5M)  Points  Japan  Rail  way

Points  alliance

Japan ICT Outlook / E-book etc..

Copyright 2013 Global development Inc. All rights reserved.

Souce  :  MM  Ins8tutes

Amazon'Kindle'38%'

Rakuten'Kobo'33%'

SONY'26%'

NEC'3%'

2012 Japan E-book Shipment Share

Japan ICT Outlook / Social Networking

Copyright 2013 Global development Inc. All rights reserved.

h=p://ascii.jp/elem/000/000/810/810644/

(000)

Japan ICT Outlook / Unique Service

Copyright 2013 Global development Inc. All rights reserved.

h=p://ascii.jp/elem/000/000/810/810644/

2ch  Blog  with  an  assumed  name  (People  don’t  disclose  the  name)

Like  as  Ustream,  Youtube  but  with  user  can  write  the  comments    to  the  video

Japan ICT Outlook / Digital Promotion

Copyright 2013 Global development Inc. All rights reserved.

SEO  /  SEM

Contents  MarkeNng

Contents/ads

Affiliate  is  progressed  in  Japan..  Ads  for  ROI  …  Display  Ads  and  other  tradiNonal..    Real  Event    -­‐  Very  popular  in  Tokyo  area        and  there  are  a  lot  of  service

Mail  Magazine  is  very  Popular

Japan ICT Outlook / Startups

Copyright 2013 Global development Inc. All rights reserved.

Japan government provide a lot of assistance payment to Startups

Creator  IncubaNon

Tokyo,  Osaka,  Fukuoka  and  more

Startup  AcNve  EducaNon  :    01Dojo

Local  IncubaNon Local  Gov.  IncubaNon

A  lot  of  Events

Japan Issue

Local City, ex Hakata-city

Air  Port Hakata  StaNon

PromoNon  is  very  very  limited..

Tourism

High  ValuaNon   Low  ValuaNon

-­‐  Clean  Environment（1-­‐10）  -­‐  TransportaNon（1−10）  -­‐  ICT  Infrastructure（1-­‐10）  -­‐  Hospitality（1）  -­‐  Manner  EducaNon（1-­‐10）  -­‐  Historical  Place（7）  -­‐  Culture  Export（12）  

-­‐  VISA  for  Non  Japanese（96）  -­‐  Business  for  Non  Japanese（93）  -­‐  Non  Japanese  recruiNng  -­‐  MarkeNng,  PromoNon（60）  -­‐  Access  to  Rent  a  car（82）  -­‐  Tax,  Cost..（100）    But  Now  Japan  is  NOT  expensive…  

Contents are great, but communication, marketing are needed to improve..

Copyright 2013 Global development Inc. All rights reserved.

Contents Industry, but…

OHMI  Merchant  (Business  Man)  

Good for Everyone - Seller - Buyer - Region

Contents Technology Human  Resource  &  Funding

Collaboration..

Thank you very much!!ありがとうございます。

Open Meetup Inc.!!E-mail : info@01booster.com!Web : 01Booster.com!Facebook : facebook.com/01Booster

George GODA!!E-mail : george@weglo.in!Tel : 81-(0)90-9690-5984!Twitter : Global_GG!Facebook : https://www.facebook.com/goda.george!Web : global-development.jp

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