Post on 22-Nov-2014
description
IT3128 – SOCIAL MEDIA MARKETING &
ANALYTICSASSIGNMENT 1
Team Members:Sara Chan-093860FLeong Wan Tian-094609TPearlyn Liu-090977XNg Xue Ling-093463M
Chosen Company
Starhub Weakness Customer complaints :
Bad ServicesNo initiative of contacting customersSTOMPCall on hold timeBad receptionPricing
Starhub Weakness Focusing only at local market No global company Established later than others No community and social activities No wireless services
CampaignPurpose: Attract more potential customer to buy
Starhub mobile plan Promote mobile plan to existing customer Create brand recognition
Slogan of the Campaign: Find star, rewards heads above the rest
Event Advertise event 3 days before actual eventUsing what to advertise? Television Twitter Facebook What will is advertise? Event details Pictures of the jacket/cardigan
Event Details Starhub staffs walking around Singapore
wearing a jacket that have Starhub logo Post where their current location
Once people found the staff, Take picture with the staff and upload on
Facebook Say the slogan Ask for the jacket or cardigan
Event Details (con’t)After completing the requirements, Receive a letter from staff
What is indicate in the letter? Rewards/Vouchers/Benefits Who is the winner? What to bring in order to collect the rewards ? Deadline of the collection.
RewardsRewards (with Terms and Conditions apply) 1 free ipad and free 1 year ipad plan (special prize) 1 free ipad 3 free Samsung galaxy Tab 3 free sets of iphone 4 5 free sets of Samsung galaxy S 5 free sets of HTC phones 5 free sets of Sony Ericsson phones Free 2 pairs of concert tickets Free movie tickets
Vouchers/BenefitsVouchers 20% off for Starhub
subscription fee 50% discount off for
Topshop/ Topman voucher $5 off at Old Chang Kee 1 free Ben & Jerry mini tub Free Ben & Jerry cones
(entitled to 1 each) $50 Takashimaya voucher $10 off at Fish & Co.
Benefits 5% discount for every
month bill till the contract ends
Free subscription fee Enjoy all the channels
free for 3 months Free Caller ID for 3
months Free 100 minutes
outgoing call for 3 months
Design of the Jacket/Cardigan
Design of the Jacket/Cardigan
Prize giving and lucky draw Posting a question or video on social
platformsFacebook or Twitter Allow fans and followers to answer a simple
question
Prize giving and lucky draw (con’t) For example:
Number of logos appearing in a picture or a video,
Allowing fans and followers to post a picture themselves related to Starhub as a way of advertising○ Opportunity to win a prize. ○ Allows the friends and family from the user
that post to follow Starhub and join the event too
Prize giving and lucky draw (con’t) Answering a polling/voting on social
platformsFacebook and Twitter
For example:“How Starhub came about?”“In which year did Starhub begin?”
Users that follow and a fan of Starhub can learn and understand better.
Starhub collaboration with Influential People Rain is a South Korean
pop star TIME Magazines 2011
top 100 most influential people
Invite him to attend our proposed campaign
Starhub official page to share Rain’s experience and promote Starhub