IT3128 – SOCIAL MEDIA MARKETING &

ANALYTICSASSIGNMENT 1

Team Members:Sara Chan-093860FLeong Wan Tian-094609TPearlyn Liu-090977XNg Xue Ling-093463M

Chosen Company

Starhub Weakness Customer complaints :

Bad ServicesNo initiative of contacting customersSTOMPCall on hold timeBad receptionPricing

Starhub Weakness Focusing only at local market No global company Established later than others No community and social activities No wireless services

CampaignPurpose: Attract more potential customer to buy

Starhub mobile plan Promote mobile plan to existing customer Create brand recognition

Slogan of the Campaign: Find star, rewards heads above the rest

Event Advertise event 3 days before actual eventUsing what to advertise? Television Twitter Facebook What will is advertise? Event details Pictures of the jacket/cardigan

Event Details Starhub staffs walking around Singapore

wearing a jacket that have Starhub logo Post where their current location

Once people found the staff, Take picture with the staff and upload on

Facebook Say the slogan Ask for the jacket or cardigan

Event Details (con’t)After completing the requirements, Receive a letter from staff

What is indicate in the letter? Rewards/Vouchers/Benefits Who is the winner? What to bring in order to collect the rewards ? Deadline of the collection.

RewardsRewards (with Terms and Conditions apply) 1 free ipad and free 1 year ipad plan (special prize) 1 free ipad 3 free Samsung galaxy Tab 3 free sets of iphone 4 5 free sets of Samsung galaxy S 5 free sets of HTC phones 5 free sets of Sony Ericsson phones Free 2 pairs of concert tickets Free movie tickets

Vouchers/BenefitsVouchers 20% off for Starhub

subscription fee 50% discount off for

Topshop/ Topman voucher $5 off at Old Chang Kee 1 free Ben & Jerry mini tub Free Ben & Jerry cones

(entitled to 1 each) $50 Takashimaya voucher $10 off at Fish & Co.

Benefits 5% discount for every

month bill till the contract ends

Free subscription fee Enjoy all the channels

free for 3 months Free Caller ID for 3

months Free 100 minutes

outgoing call for 3 months

Design of the Jacket/Cardigan

Design of the Jacket/Cardigan

Prize giving and lucky draw Posting a question or video on social

platformsFacebook or Twitter Allow fans and followers to answer a simple

question

Prize giving and lucky draw (con’t) For example:

Number of logos appearing in a picture or a video,

Allowing fans and followers to post a picture themselves related to Starhub as a way of advertising○ Opportunity to win a prize. ○ Allows the friends and family from the user

that post to follow Starhub and join the event too

Prize giving and lucky draw (con’t) Answering a polling/voting on social

platformsFacebook and Twitter

For example:“How Starhub came about?”“In which year did Starhub begin?”

Users that follow and a fan of Starhub can learn and understand better.

Starhub collaboration with Influential People Rain is a South Korean

pop star TIME Magazines 2011

top 100 most influential people

Invite him to attend our proposed campaign

Starhub official page to share Rain’s experience and promote Starhub