Blackberry

Al Haffar, Fares

Birbragher Manevich, Sandra

Johnson, Keith McKenzie

What is a BlackBerry?

BlackBerry is a wireless handheld device introduced in 1999 by RIM (Research in Motion).

Its main features are:Push EmailMobile TelephoneText MessagingInternet FaxingWeb Browsing

Company Overview Research In Motion (RIM) was founded in 1984 by

Mike Lazaridis, who currently serves as its co-CEO along with Jim Balsille (since 1992).

RIM is a leading designer, manufacturer and marketer of innovative wireless solutions.

Quick Facts: Type: Public (NASDAQ: RIMM) (TSX: RIM) Headquarters: Waterloo, Ontario, Canada Products: BlackBerry and Inter@active pager Employees: 6000 (Q1 2007) Capital: 63.27B Slogan: Always On, Always Connected Website: www.rim.com

BlackBerry Products

Main Features over time

Model BlackBerry 5790

BlackBerry 7280

BlackBerry Curve 8300

Features Available EmailCorporate Data Access Wireless InternetPaging

EmailCorporate Data AccessWireless InternetPhone and SMSOrganizerBlackBerry Internet Service Instant MessagingBlackBerry Messenger

Wireless email

Corporate data access

Browser

Phone SMS

MMSOrganizer

Camera

Media playerBlackBerry® Maps

BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300

Size and Weight 11.7 x 7.85 x 1.8cm 5 ounces

11.3 x 7.5 x 2.0cm5 ounces

10.7 X 6.0 X 1.55cm 4 ounces

Keyboard Backlit QWERTY keyboard

Backlit QWERTY keyboard

Backlit QWERTY keyboard

Navigation Thumb-operated trackwheel and ESC key

Thumb-operated trackwheel and ESC key

Trackball

BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300

Notification Tone vibrateon-screenLED indicator

Tone vibrate on-screenLED indicator

Polyphonic ringtones

MP3 ringtones

Vibrate mode

LED indicator

User Interface Intuitive icons and menus

Intuitive icons and menus

BlackBerry OS 4.2’

Display User selectable 16 or 20 line display

High resolution full-color display supporting over 65,000 colors

Font size (user selectable)

Color display

Backlighting

Light sensing screen

BlackBerry 5790 BlackBerry 7280 BlackBerry Curve 8300

Handheld Security Password protection Password protection and keyboard lock

Password protection and keyboard lock

Support encryption

Battery Life* Approximately one week data/email usage

5 hours - talk time10 days - standby time

Up to 408 hours or 22 days (Standby time)

Up to 240 minutes or 5 hours (Talk time)

Memory 16 MB flash memory 16 MB flash memory 64 MB (Flash memory)Expandable memory – support for microSD card

Modem Embedded RIM® wireless modem

Embedded RIM® wireless modem

RIM® wireless modem

Tethered modem capability

Operating System and Software

(BES):Blackberry Enterprise server.

• E-mail system.• The software monitors the user's local "inbox.”• The versions that BES offer are: Microsoft Exchange,

Lotus Domino, and Novell GroupWise.• It is usually run by multiple wireless users. Individual

users can use e-mail services provided by the wireless provider and may not be required to install a BES server.

• Every BlackBerry has a unique id called BlackBerry PIN which is used to identify your device to the BES.

• Provides security through firewalls and block ciphers (codes)

Diagram of BES

PUSH PROCEDURE When a new message comes into the inbox, it picks up

the message and passes it to Network Operations Center.

The messages are then relayed to the user's wireless provider, which in turn delivers them to the user's BlackBerry device.

All new e-mails, contacts and calendar entries are pushed to the BlackBerry device automatically.

Device storage allows the mobile user to access all data offline in areas without wireless service.

As soon as the user connects again, the BES sends the latest data.

(MSD) MOBILE SERVICE DATA Used to allow secure transfer of applications and

information to other devices (not necessarily other Blackberries). Also used to connect to the internet.

It is no longer a requirement for wireless data access because of the new versions of the Blackberry.

Blackberry devices can now access the internet without the use of MSD.

It is still required for secure e-mail, data access, and applications that require WAP from carriers that do not allow WAP access.

Competition Many competitors are entering the

Smartphone market, which is lowering Blackberry’s sales and cutting off Blackberry’s monopoly in that section of the phone market.

Most of them have a lot of features that are found on the Blackberry: email, fast processors, web browsing, full keyboard.

They are giving there products an edge, to keep them unique and give them an advantage over competitors.

Competition

Nokia E61 Motorola Q 9h

Competition

Treo by Palm i-mate

Competition

iPhone by Apple SideKick

BlackBerry Pearl “Small, Smart, Stylish” Dimension: 107x55x14mm Weight: 3 ounces GPRS, Wi-Fi, Bluetooth enabled Not a full keyboard but very similar HTML browser 2 MP Camera Media Player With its slick and stylish design

and most of the standard Blackberryspecifications this phone is targetingyounger age and a more extensive publicand is a sign that Blackberry is keeping up withthe new competition.

Questions and Comments

Bibliography Images of Blackberry phones:

www.blackberry.com Company Information: www.rim.com,

www.blackberry.com, www.wikipedia.com Images of other phone models:

www.gsmarena.com Hardware Information: www.balckberry.com Software Information: www.wikipedia.com Commercial: www.youtube.com Diagram: http://www.blackberry-

experts.co.uk/blackberry_microsoft_exchange.htm