Post on 15-Jul-2015
vince baskerville | @whoisvince#LeanUX
LEARNING OBJECTIVES
‣ Learn the principles, processes and tools of the Lean User Experience methodology
‣How to apply Lean UX to your projects.
vince baskerville | @whoisvince#LeanUX
AGENDA
1. Grab (x) glasses of wine
2. Review the LEAN Movement
3. Core LEAN UX Concepts
4. Lean UX Cycle
5. Review, Questions & Discussion
vince baskerville | @whoisvince#LeanUX
“We must learn what customers really want. Not what we think they should want”
- Eric Ries
vince baskerville | @whoisvince#LeanUX
“Customers don’t care about your solution. They care about their problems”
- Dave McClure
vince baskerville | @whoisvince#LeanUX
VALIDATE W/ MVPS“The minimum amount of effort you have to do to complete
exactly one turn of the ‘build-measure-learn’ feedback loop”
vince baskerville | @whoisvince#LeanUX
TRANSLATION FOR UX-ERSGetting out of the deliverables business
vince baskerville | @whoisvince#LeanUX
OUR SKETCHES ARE ONE OF THE FIRST MINIMUM
VIABLE PRODUCTS (MVP)
vince baskerville | @whoisvince#LeanUX
‣ Information Architecture ‣ Personas ‣ User Flows ‣ Stakeholder Interview prep &
outcome documentation ‣ Customer Journey Maps ‣ Task Analysis documents ‣ Storyboards ‣ Building & running surveys
‣ Heuristics analysis ‣ Content Audits ‣ Conducting Tests ‣ Sketches ‣ Wireframes ‣ Prototypes ‣ Pattern Library ‣ etc….
vince baskerville | @whoisvince#LeanUX
‣ Hypotheses, not requirements ‣ Get out of the building ‣ Use iterative designs & testing ‣ Focus on learning ‣ Small cycles/batches
CORE LEAN UX CONCEPTS
vince baskerville | @whoisvince#LeanUX
‣ Hypotheses ‣ Research ‣ Ideation ‣ Framing / Mental Models ‣ Competitive Analysis
LEAN UX CYCLE: THINK
vince baskerville | @whoisvince#LeanUX
‣ Refining Problem Statements ‣ Sketches ‣ Wireframes ‣ Prototypes
LEAN UX CYCLE: MAKE
vince baskerville | @whoisvince#LeanUX
‣ Testing ‣ Product Analytics ‣ Funnel Analysis ‣ Survey Results ‣ Signups ‣ Success Validations
LEAN UX CYCLE: CHECK
vince baskerville | @whoisvince#LeanUX
“Nothing is more effective than walking over to a colleague, showing some work, discussing, sketching, exchanging ideas, understanding facial expressions and body language, and reaching a resolution on a thorny topic.”
- Jeff Gothelf