Introducing the New Look for Company Pages

Introducing the New Look for Company PagesOctober 2012

The new Company Page

Express Your Brand Personality• New Brand Image

Promote Key Content• Feature Updates• New Products & Services Module

It’s Mobile -- Extend Your Reach

Marketer Benefits

Upload a new image to express your brand personality

Having the cover image adds a brand feel to the page as soon as it’s opened.

Clive Roach, Social Media Strategist, Philips

Feature a product or service on the homepage

2xMore PVs on company pages with products or services 1

1 Internal data March 2012

Why does it matter?

Post company status updates

Target followers when relevant

Drive engagement and business results with status updates

50% More likely to purchase from a company they engage with on LinkedIn 1

1 LinkedIn U.S. survey-based Follower report, January 2012

Why does it matter?

Feature a status update more prominently

The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and

a better indication of what works for what audience.

Bryna Corcoran, Social Media & Community Management, HP

Company Pages are mobile – iPhone, Android and iPad apps

Learn more at

marketing.linkedin.com/companypages

Introducing the New Look for Company Pages

Business

Transcript of Introducing the New Look for Company Pages

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