Introducing the New Look for Company Pages

©2012 LinkedIn Corporation. All Rights Reserved.

Introducing the New Look for Company PagesOctober 2012

The new Company Page

©2012 LinkedIn Corporation. All Rights Reserved.2

Express Your Brand Personality• New Brand Image

Promote Key Content• Feature Updates• New Products & Services Module

It’s Mobile -- Extend Your Reach

Marketer Benefits


Upload a new image to express your brand personality

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Having the cover image adds a brand feel to the page as soon as it’s opened.

Clive Roach, Social Media Strategist, Philips


Feature a product or service on the homepage

2xMore PVs on company pages with products or services 1

1 Internal data March 2012

Why does it matter?

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Post company status updates

Target followers when relevant

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Drive engagement and business results with status updates

50% More likely to purchase from a company they engage with on LinkedIn 1

1 LinkedIn U.S. survey-based Follower report, January 2012

Why does it matter?

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Feature a status update more prominently

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The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and

a better indication of what works for what audience.

Bryna Corcoran, Social Media & Community Management, HP


Company Pages are mobile – iPhone, Android and iPad apps

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Learn more at

marketing.linkedin.com/companypages

http://marketing.linkedin.com/companypages

http://marketing.linkedin.com/companypages

Introducing the New Look for Company Pages

Business

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