Outside.inHYPERLOCAL CONTENT & ADVERTISING

June 8, 2010

Outside.in delivers hyperlocal content and advertising opportunities for

every neighborhood in the country.

NOW IS THE TIME

Explosion in amount of local content

Consumers demand relevance

Becoming easier for local advertisers to find success online

Local incumbents going through change

WHAT WE DO

4

ORGANIZE BY:•Neighborhood•Place•Topic•Category

News Sites

Local Blogs

Twitter & Social

Data

Vertical & Muni

Data

OUTSIDE.IN CORE SITE

OUTSIDE.IN FOR

PUBLISHERS

NNPS WIDGETS API

Aggregating 45,000+ feeds

Each piece of content geo- and topic-tagged via multiple layers of proprietary algorithms

Distribution network of 8MM unique users

OUTSIDE.IN FOR PUBLISHERS

Working with the best partners• CNN Worldwide• MediaGeneral• NY Post• Dow Jones Local• The New York Times Co.• Tribune• McClatchy Interactive• Gannett• Meredith• New York Magazine• NBC• Scripps• Lee

Revenue share or license-fee

Detailed API

Robust curation dashboard

WHO WE ARE

19 people

Funded by Union Square Ventures, Village Ventures, CNN Worldwide, Betaworks, NYCIF & Milestone Venture Partners

mark@outside.in or 212-255-2521 x120