Intro to Outside.in
13
Outside.in HYPERLOCAL CONTENT & ADVERTISING June 8, 2010
-
Upload
markjosephsonoi -
Category
Business
-
view
314 -
download
1
description
Here are the slides I did yesterday at the Savvian Digital Media Summit. Great crowd and got it finished in just under my allotted 7 minutes!
Transcript of Intro to Outside.in
Outside.inHYPERLOCAL CONTENT & ADVERTISING
June 8, 2010
Outside.in delivers hyperlocal content and advertising opportunities for
every neighborhood in the country.
NOW IS THE TIME
Explosion in amount of local content
Consumers demand relevance
Becoming easier for local advertisers to find success online
Local incumbents going through change
WHAT WE DO
4
ORGANIZE BY:•Neighborhood•Place•Topic•Category
News Sites
Local Blogs
Twitter & Social
Data
Vertical & Muni
Data
OUTSIDE.IN CORE SITE
OUTSIDE.IN FOR
PUBLISHERS
NNPS WIDGETS API
Aggregating 45,000+ feeds
Each piece of content geo- and topic-tagged via multiple layers of proprietary algorithms
Distribution network of 8MM unique users
OUTSIDE.IN FOR PUBLISHERS
Working with the best partners• CNN Worldwide• MediaGeneral• NY Post• Dow Jones Local• The New York Times Co.• Tribune• McClatchy Interactive• Gannett• Meredith• New York Magazine• NBC• Scripps• Lee
Revenue share or license-fee
Detailed API
Robust curation dashboard
WHO WE ARE
19 people
Funded by Union Square Ventures, Village Ventures, CNN Worldwide, Betaworks, NYCIF & Milestone Venture Partners
[email protected] or 212-255-2521 x120
