International project week

Marketing communication

Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Billboards

One in each Happy Meal

Mc Donald‘s Dream Team 2010

1:0

A hard time for team „Hunger“

Get a cup? A cup of coffee!

Print media

2010

Official FiFa world cup sponsor 2010

Official FiFa world cup sponsor 2010

Interactive Media

Interactive Advertising

Sony and McDonalds Photocontest

Contest Concept

• Make a foto which shows a McDonald‘s product in a football theme

• The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera

Photo Sample

Trashcan

Iphone© Application for reserving McDonalds© products

- tool, to order products in advance

- no more wasted time

- free service by Iphone© / McDonalds©