Post on 16-Apr-2017
PowerPoint Presentation
Changing the world since 1941.
Of all PCs$37 billion
Low Customer ValueNo visual connectNo TrademarkBad marketing plan
INGREDIENT-BRANDING MARKETING CAMPAIGN
TechnologyCustomer Value
Marketing Strategy
ricingromotionalcollaboration
P
Intel Ad
Intel Campaign 03Generated $2 Billion
PC Industry Slowed
Mid 2000sSTRATEGIC BUSINESS UNITS
SBU
Diversification Strategy
Product Development Strategy
Smallest till Date
Mobile Internet ServicesVideoGamingRenderingMultitasking
SUCCESSThe best processor in the market.
Ready to launch 10-core desktop model, fastest micro-processor till dateUnits Sold
YR 1- 20Million YR 2-28Million
DISCLAIMERCreated by Shashwat AgarwalBITS Pilani, Hyderabad Campus
During a marketing internship under Prof. Sameer Mathur, IIM Lucknow