PowerPoint Presentation

Changing the world since 1941.

Of all PCs$37 billion

Low Customer ValueNo visual connectNo TrademarkBad marketing plan

INGREDIENT-BRANDING MARKETING CAMPAIGN

TechnologyCustomer Value

Marketing Strategy

ricingromotionalcollaboration

P

Intel Ad

Intel Campaign 03Generated $2 Billion

PC Industry Slowed

Mid 2000sSTRATEGIC BUSINESS UNITS

SBU

Diversification Strategy

Product Development Strategy

Smallest till Date

Mobile Internet ServicesVideoGamingRenderingMultitasking

SUCCESSThe best processor in the market.

Ready to launch 10-core desktop model, fastest micro-processor till dateUnits Sold

YR 1- 20Million YR 2-28Million

DISCLAIMERCreated by Shashwat AgarwalBITS Pilani, Hyderabad Campus

During a marketing internship under Prof. Sameer Mathur, IIM Lucknow