Of world’s PC microprocessors.
Strategic planning1) Goal formation
2) Strategy implementation3) Feedback and control
GOAL FORMATION
Since people don’t know the brand, Create awareness.
Strategy planning and implementation.
Making a memory in the consumers’ minds regarding the brand.
Intel inside – A great experience outside.
You know the hardware is great when you see this sticker!
Strategy planning and implementation.
Centrino Atom • Smallest processor• Designed for mobile
internet devices, netbooks, nettops, etc.
• new microprocessor.• Extended battery.• Wireless.• High speed.
Making life simpler in a fun way.
Advancing speed and personal touch to the end user.
These commercials also show the unique office culture of Intel and the
values they stand for.
SUMMARY:
• INTEL has built tremendous amount of brand equity through ingredient branding strategy.
• They have developed very iconic strategies and management systems through extensive marketing.
• “Sponsors of tomorrow” has captured the right spirit of Intel and who they are.
Disclaimer
Created by G Sai Samhitha, BITS-Pilani Hyderabad Campus, as a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Prof. Sameer Mathur.