Of world’s PC microprocessors.

Strategic planning1) Goal formation

2) Strategy implementation3) Feedback and control

GOAL FORMATION

Since people don’t know the brand, Create awareness.

Strategy planning and implementation.

Making a memory in the consumers’ minds regarding the brand.

Intel inside – A great experience outside.

You know the hardware is great when you see this sticker!

Advertising:

Strategy planning and implementation.

Centrino Atom • Smallest processor• Designed for mobile

internet devices, netbooks, nettops, etc.

• new microprocessor.• Extended battery.• Wireless.• High speed.

Making life simpler in a fun way.

Advancing speed and personal touch to the end user.

These commercials also show the unique office culture of Intel and the

values they stand for.

SUMMARY:

• INTEL has built tremendous amount of brand equity through ingredient branding strategy.

• They have developed very iconic strategies and management systems through extensive marketing.

• “Sponsors of tomorrow” has captured the right spirit of Intel and who they are.

Disclaimer

Created by G Sai Samhitha, BITS-Pilani Hyderabad Campus, as a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.

Prof. Sameer Mathur.