Innovation – From seed to harvest

Before we get to the interesting stuff,a bit of legal info about ownership:

Copyright Cogn8honey 2012.

Which means that unless permission is agreedin writing from Honey, no part of this presentationmaybe reproduced, distributed, shared or postedon any media, forum or format.

During the course of the presentation, visual material from a variety of sources e.g. images and illustrations from Google images have been used. All copyright, trademarks and image rights for these images reside with the originator or brand owner. Therefore the images cannot be reproduced, distributed, shared or posted on any media, forum or format with out their written permission.

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Doug James - Managing Director cogn8honey & honey

doug@cogn8honey.com

+44 207 354 4150

Phil Lawder - Innovation and Strategy Directorcogn8honey & honey

phil@cogn8honey.com

+44 207 354 4150

Please give us your business cards and we will send you the presentation

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Do we really mean innovation or do we mean cost cutting?March 2012

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Pressure to cut

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Much to be gained and lost

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

The Heros

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Marmite

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Toblerone

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Or not…

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Absolut

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Puma

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Newton

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Le Creuset

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Evian

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Dorset

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Waistline

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

And then

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

3 Legged stool

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

ConsumerInsight

Target Consumer

Product or Service

Emotional Benefit

Product Benefit

Reason to BelieveAll or some

of the above will create the Unique Selling Point

NPD process for Brand or Own LabelThe ‘6’ core elements

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document

Target Customers – Interpreting Future Trends

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

vv

£0 - £19 million in one year

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document

Cogn8honey logo

Doug James - Managing Director cogn8honey & honey

doug@cogn8honey.com

+44 207 354 4150

Phil Lawder - Innovation and Strategy Director

cogn8honey & honey

phil@cogn8honey.com

+44 207 354 4150

Please give us your business cards and we will send you the presentation

Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document