Innovationcostcutting pi seminar 2012
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Innovation – From seed to harvest
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Transcript of Innovationcostcutting pi seminar 2012
Innovation – From seed to harvest
Before we get to the interesting stuff,a bit of legal info about ownership:
Copyright Cogn8honey 2012.
Which means that unless permission is agreedin writing from Honey, no part of this presentationmaybe reproduced, distributed, shared or postedon any media, forum or format.
During the course of the presentation, visual material from a variety of sources e.g. images and illustrations from Google images have been used. All copyright, trademarks and image rights for these images reside with the originator or brand owner. Therefore the images cannot be reproduced, distributed, shared or posted on any media, forum or format with out their written permission.
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Doug James - Managing Director cogn8honey & honey
+44 207 354 4150
Phil Lawder - Innovation and Strategy Directorcogn8honey & honey
+44 207 354 4150
Please give us your business cards and we will send you the presentation
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Do we really mean innovation or do we mean cost cutting?March 2012
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Pressure to cut
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Philip Lawder
present as newspaper headlines
Much to be gained and lost
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Philip Lawder
this should look like a scale similar e.g. to a test your strength machine
The Heros
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Marmite
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Toblerone
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Or not…
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Absolut
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Puma
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Newton
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Le Creuset
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Evian
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Dorset
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Waistline
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And then
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Philip Lawder
Image of M&S Camomile tea pack, torn open (No clean way of opening)
Chrissy
Image of the pouring appeture from Scotts Porrid
3 Legged stool
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ConsumerInsight
Target Consumer
Product or Service
Emotional Benefit
Product Benefit
Reason to BelieveAll or some
of the above will create the Unique Selling Point
NPD process for Brand or Own LabelThe ‘6’ core elements
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Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
Target Customers – Interpreting Future Trends
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Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
vv
£0 - £19 million in one year
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Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
Cogn8honey logo
Doug James - Managing Director cogn8honey & honey
+44 207 354 4150
Phil Lawder - Innovation and Strategy Director
cogn8honey & honey
+44 207 354 4150
Please give us your business cards and we will send you the presentation
Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document
