Innovationcostcutting pi seminar 2012

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Transcript of Innovationcostcutting pi seminar 2012

  • 1. Innovation From seed to harvest

2. Before we get to the interesting stuff, a bit of legal info about ownership: Copyright Cogn8honey 2012. Which means that unless permission is agreed in writing from Honey, no part of this presentation maybe reproduced, distributed, shared or posted on any media, forum or format. During the course of the presentation, visual material from a variety of sources e.g. images and illustrations from Google images have been used. All copyright, trademarks and image rights for these images reside with the originator or brand owner. Therefore the images cannot be reproduced, distributed, shared or posted on any media, forum or format with out their written permission.Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 3. Doug James - Managing Directorcogn8honey & [email protected]+44 207 354 4150Phil Lawder - Innovation and Strategy Directorcogn8honey & [email protected]+44 207 354 4150Please give us your business cardsand we will send you the presentationTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 4. Do we really meaninnovation or do wemean cost cutting?March 2012Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 5. Pressure to cutTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 6. Much to be gained and lostTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 7. The HerosTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 8. MarmiteTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 9. TobleroneTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 10. Or notTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 11. AbsolutTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 12. PumaTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 13. NewtonTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 14. Le CreusetTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 15. EvianTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 16. DorsetTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 17. WaistlineTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 18. And thenTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 19. 3 Legged stoolTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 20. NPD process for Brand or Own LabelThe 6 core elementsTarget ConsumerEmotionalConsumer BenefitInsight ProductProduct Benefit or Service Reason All or someto Believe of the above will create the Unique Selling PointTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 21. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document 22. Target Customers Interpreting Future TrendsTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 23. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 24. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 25. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 26. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 27. Trademark, copyright, and image rights of Honey 2011 & or each individual brand owner, refer to page 2 of this document 28. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 29. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 30. 0 - 19 millionvin one yearTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 31. Trademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document 32. Cogn8honey logoDoug James - Managing Directorcogn8honey & [email protected]+44 207 354 4150Phil Lawder - Innovation and Strategy Directorcogn8honey & [email protected]+44 207 354 4150Please give us your business cardsand we will send you the presentationTrademark, copyright, and image rights of Cogn8honey 2012 & or each individual brand owner, refer to page 2 of this document