Testing your wayto a greati n f o r m a t i o na r c h i t e c t u r eanother

Why you should try tree and page testing

enable people toproduce better

designs by making iteasier to interact

with end users

rock and a hard

p l a c eacceleration

m i s s i o ni m p o s s i b l eaccelerate

Acceleratef a i l u r eaccelerate

Design information architecture Release

time

Design ReleaseTest Design Test Design Test

Card sorting open

closed

Tree and pagetesting

genera

tive

evalu

ati

ve

tree of items(sitemap)representativetasksfind the rightdestination

Yes, I’d find it here

No, I’d back up andlook elsewhere

I give up

Should I buy a Canon camera? Are they the best?I want to find the best broadband plan for my needsI'm looking to buy a cordless drill. Which one is best?Is a heat pump right for me, and which brand should Ibuy? Glucosamine supplements - should I take them?How do I choose a good nursing home for mymother? Which electricity company is going to becheapest for me? Health insurance - do I need it,and what policies are best? I need a new mobilephone - which one should I buy? W h i c hsupermarket is cheapest? Are there any goodwhite wines under $15? LCD or Plasma TVs -which one should I buy? Which highchair is bestfor my child?

19

79% success

AppliancesHome entertainmentHealth & beauty

specific is goodevil attractorsmembers vs not

20

Generate IATest the IA

Design pagesTest page

layout

21

22

23

24

sam@optimalworkshop.com

www.optimalworkshop.com

Help us acceleratefailure.