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Information architecture testing - OZIA 2008 presentation
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Testing your way to a great information architecture another Why you should try tree and page testing
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Tree testing and page testing are methods proposed in this presentation to rapidly get to a great information architecture. Card sorting is a great starting point for an IA, but Sam from Optimal Workshop argues that it needs to be part of a greater set of tools and methods. In this presentation to the OZ IA (Australia Information Architects) conference in September 2008, Sam presents some case studies on how tree testing done online (testing the structure and labels of an IA with end users) and page testing (testing individual page mockups) can not only accelerate the design process but provide a higher quality output.
Transcript of Information architecture testing - OZIA 2008 presentation
Testing your wayto a greati n f o r m a t i o na r c h i t e c t u r eanother
Why you should try tree and page testing
enable people toproduce better
designs by making iteasier to interact
with end users
rock and a hard
p l a c eacceleration
m i s s i o ni m p o s s i b l eaccelerate
Acceleratef a i l u r eaccelerate
Design information architecture Release
time
Design ReleaseTest Design Test Design Test
Card sorting open
closed
Tree and pagetesting
genera
tive
evalu
ati
ve
tree of items(sitemap)representativetasksfind the rightdestination
Yes, I’d find it here
No, I’d back up andlook elsewhere
I give up
Should I buy a Canon camera? Are they the best?I want to find the best broadband plan for my needsI'm looking to buy a cordless drill. Which one is best?Is a heat pump right for me, and which brand should Ibuy? Glucosamine supplements - should I take them?How do I choose a good nursing home for mymother? Which electricity company is going to becheapest for me? Health insurance - do I need it,and what policies are best? I need a new mobilephone - which one should I buy? W h i c hsupermarket is cheapest? Are there any goodwhite wines under $15? LCD or Plasma TVs -which one should I buy? Which highchair is bestfor my child?
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79% success
AppliancesHome entertainmentHealth & beauty
specific is goodevil attractorsmembers vs not
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Generate IATest the IA
Design pagesTest page
layout
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