Symplicit - Not To Prime, is a Crime! (from OzIA - Sydney)

© Symplicit Pty Ltd, 2002 - 09

Not to Prime, is a Crime

Jodie Moule - Director

OzIA-Sydney October 2009


Watching users in context…


Usability is a little battle weary…


When you have a user in the room…it’s GOLD!

…


Some science first…

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Some psychology first…


The mind is a powerful thing…!


Mind set and setting


Set and setting in UX

… and remember,

we’re not testing you, we’re testing the

design…

I'm on my own? I thought this was a group

setting…

I wonder who’s watching me,

I hope I don’t look like a fool…


Right brain or Left brain?

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Right brain or Left brain?


Are you right brain or left brain?

Right-brained, on the other hand, focuses on

aesthetics, feeling, and creativity.

Left-brain tends to focus on logical thinking,

analysis, and accuracy.


Left vs. Right…the deal

Left Brain

• Logical

• Sequential

• Rational

• Analytical

• Objective

• Looks at parts

Right Brain

• Random

• Intuitive

• Holistic

• Synthesizing

• Subjective

• Looks at wholes


This is relevant to UX research too…usable and ugly?

“…elevating usability to it’s proper place in the design world…[he] neglected [design].”

“cognition interprets and understands the world around you, while emotions allow you to make quick decisions about it…”

• Don Norman, Emotional Design


Beauty and brains…


So what is usability?

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So what is Usability?


Left vs. Right…which is it?

Left Brain

• Logical

• Sequential

• Rational

• Analytical

• Objective

• Looks at parts


Is this fun?

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Is it fun?


Arguably fun and delight focuses on right brain activity…

Right-brained, on the other hand, focuses on

aesthetics, feeling, and creativity.

ZZZzzzzzzzz

… boring…


Have you ever noticed?


Confused much?

“The tendency to repeat the same error over again is especially likely for those who are anxious or tense”

Alice M. Isen

"THE INFLUENCE OF POSITIVE AFFECT ON DECISION MAKING AND COGNITIVE ORGANIZATION",


…so now about that Priming

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… so now, about that Priming


Priming your users


Homework!


Back to ‘set’ and ‘setting’…


Is this fun?

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What does it look like?


Try it out!


What does this mean to the user?

Empowerment “I just LOVED doing this!

My daughter thought I was mad…”

Prepared“I’ve spend ages doing

this…it was fun!”

Ownership“I’m so glad you’re

interested in it!”

Ready to contribute“…that is exactly what I was

thinking!”


How does the client react?


How do you analyze it?


Questions & Discussion…


Get in touch…

Jodie Moule, Director

• Mob: 0415 288 823

• [email protected]

Symplicit Pty LtdLevel 1, Suite 103, 757 Bourke Street, Docklands VIC 3008.Phone: 03 9670 3385 Fax: 03 9670 3395Website: www.symplicit.com.au

Follow us @symplicit

Image credit: *Spo0ky*, VS@City of Joy, JamFactory, jek in the box,

Symplicit - Not To Prime, is a Crime! (from OzIA - Sydney)

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Transcript of Symplicit - Not To Prime, is a Crime! (from OzIA - Sydney)