Post on 18-Oct-2014
description
peter boersma@pboersma
Look Around YouInfluences on
User Experience
Amsterdam UX Cocktail Hour at Funda, July 21, 2011
2001
2011
?
Design
ResearchStrategy
Process
Evaluation
Manage
Business
Design
Strategy
Research
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
Process
Manage
Business
Strategy
Evaluation
Design
ResearchtypicalUser-Centered
Design( )
Process
Manage
Business
Strategy
Evaluation
Design
Research
MoreElements of
User Experience
Process
Manage
Business
Strategy
Evaluation
Design
Research
these influencethe User Experience
too!
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
for each deliverableI will show:
* the organizational role* an example & how-to* input by the UX team
* influence on UX
BusinessPitchScenarios
Estimate
Role:
The Account Manager
X
How-To for Pitching
1. en-vision the futureby visualizing it
2. set expectations around contribution
UX input for a Pitch
* visions of the future* partial solutions
* (answers to RFP & questions)
influence of the Pitch on UX
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition
BusinessPitch
Scenarios
Estimate
Role:
The Estimator
how many sunflowers do you see?
“many”and
“a lot”are good first guesses!
output
assumptionscalculationsexplanations
risks
when possible
input for estimates
scope itemsrequirements
approachteam skills
experience with subjectexperience with client
experience of client
when available
example output
assumingwe design 10 wireframes(5 complex + 5 medium)
plus 15 components
output
assumptions
calculations
(explanations)risks
we estimatewe need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
How-To for Estimating
1. you determine what gets estimated2. explore every
assumption you make
UX input for an Estimate
* assumptions* what’s easy/hard?
* estimates for deliverables
* risks
influence of an Estimate on UX
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working
* determine budget * set expectations
Strategy
Position
Competition
Role:
The Brand Strategist
sales service
communitiescore brandclient
client
Competitor
CompetitorCompetitor
CompetitorCompetitor
Big Competitor
Big Competitor
sales service
core brand
communities
client
client Competitor
Competitor
How-To for Positioning
1. create a map2. find the spot that matches your vision3. see who is there
4. identify differences
UX input for Positioning
* attributes that are important to users* competitors, in
terms of UX* scope-items that
differentiate
influence of Positioning on UX
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working
* analyze competition
* define UX Vision
* focus attention
Strategy
Position
Competition
Role:
The Competitor
How-To for Competitive Analysis
“know your enemy”(Sun Tzu, The Art of War)
UX input forCompetitive Analysis
* competitors, in terms of UX
* SWOT analyses
influence of Competitive Analysis
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working
* analyze competition
* inspire & get inspired
* know what (not) to do
Research
Personas
Interviews
DesignConceptDetailed Design
Sketch
Evaluation
Prototype
Test
Manage
Scope
Optimize
Beta
Role:
The Project Manager
easy hard
contribution
essential
quickwin
repair quality
winner!
pickjust a few of these for your
project!
How-To for Scoping
1. rank all candidatescope items
2. determine theirdependencies
3. select the winners
UX input for Scoping
* what’s easy/hard?* what’s essential?* what should go
together?
influence of Scoping on UX
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do
* focus attention
* know what (not) to do
* set expectations * determine budget
Manage
Scope
Optimize
Beta
Role:
The Perfectionist
A
B
C
28% better
How-To for Optimizing
10 experimentto learn what works
with YOUR users
20 GOTO 10
UX input for Optimization
* UX version of Key Performance Indicators* alternative designs* analysis of usage
influence of Optimizing on UX
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * know what (not) to do
Process
Roadmap
Service Design
RequirementsReview
Roles
Steps
Role:
The Procrastinator
Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
How-To for Roadmaps
1. define the futureof the system
2. identify incremental,meaningful steps
UX input for Roadmaps
* areas for progress* scope items per area
* estimates* what should go
together?
influence of Roadmaps on UX
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
* set expectations* determine budget
* define UX Vision
* deliver successfully
Process
Roadmap
Service Design
RequirementsReview
Roles
Steps
Role:
The Process Freak
A B?
A B21 3 4
C D2a
1 3 5
2b
4b
4a
4c
6
SITEMAP
wireframesrequire-
mentsusability test
Screen
FLOWproto-type
designprinciples
Persona
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
A B
userresearch
conceptdesign
detaileddesign
prototype & evaluate
C Dconceptdesign
detaileddesign
userresearch
prototype & evaluate
prototype & evaluate
A B21 3 4
?
userreseach
concept design
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
How-To forDesign Processes
1. brainstorm steps2. create diagram
3. document process(do NOT copy
someone else’s diagram)
UX input forDesign Processes
* team deliverables* preferred way of
working* team responsibilities
influence of Design Processes
* define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
* focus attention
* define UX Vision
* set expectations
* define way of working
* deliver successfully* know what (not) to do
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
These roles:
influence the UX
Influence on UX
* define UX Vision * inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
peter boersma@pboersma
Look Around YouInfluence the
User Experience
Amsterdam UX Cocktail Hour at Funda, July 21, 2011