Indonesia digitalraya2

Post on 02-Nov-2014

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Transcript of Indonesia digitalraya2

“Computer & Mobile is a TOOL”

Connect User

User = Human

Entertain Me!Entertain Me!

CuriousCurious

Hear Me

Out!

Hear Me

Out!

In Group

In Group

What is in it for

me?

What is in it for

me?

Easy.I am Lazy

Easy.I am Lazy

31.39% Indonesia net user spend almost 2 hours

20.17% spend almost than 3 hours

16.27% spend almost than 1 hour

40% of the total users

are in age between 20 to 24 years old

more than 75% of digital populations are having household

income more than IDR 2.5 Million per month.

Source: Alexa 2009Source: Alexa 2009

TOP ACCESSED WEBSITES

Source: Opera, ranked by Source: Opera, ranked by unique usersunique users

TOP ACCESSED MOBILES

build Experience through

Engagement

“More than 60% internet Indonesia Population

spend

their time to Social media = Estimated

25 Million People

One To One

engagement

Influential

engagement

engagement

7th user in the world for Facebook

2nd user in the world access FRIENDSTER

10th user in the world use twitter

www.KASKUS.uswww.KASKUS.us

“A Community place where all Indonesian canShare and Talk Freely”

Apa sih Kaskus?

www.Kaskus.Us

KASKUS Rank Forum

Regional Community

AUSTRALIA, Melbourne, Sydney, Perth, Brisbane, EROPA, Germany,

Netherlands, United Kingdom, INDONESIA: JATENG, DIY Yogyakarta,

Semarang, Solo, Banyumas, Tegal, JABAR, BANTEN, DKI Jakarta,

Bogor, Depok, Bekasi, Bandung, Cirebon, BALI, Surabaya, Malang,

Madiun, Besuki, Karesidenan, Kediri, SUMATERA, Bangka - Belitung, Medan, Palembang, Riau Raya, Lampung, Minangkabau, Aceh, Kepulauan Riau, Kalimantan

Timur, Kalimantan Selatan, Kalimantan Barat, Kalimantan Tengah, SULAWESI,

Palu, Makassar, Manado, Papua, USA, West USA, Central USA,

East USA, ASIA: CHINA, JAPAN, MALAYSIA, SINGAPORE, TIMUR TENGAH, CANADA

Jual Beli

http://fjb.Kaskus.Us

KASKUS FJB Rank

What is the secret?

Who is Kaskuser?

Source: Google Analytics January 2009

Kaskuser Shop at FJB

Kaskuser Bank?

Kaskuser Browse to?

{ The Results}

Ads Results• Leader board: 476.322 clicks – CTR: 2,8 %• Large Rectangle: 41.696 – CTR: 2,4 %

Thread Result:• 12.588 Views• 907 Posting• 46 Pages

BESWAN DJARUM at Frame Ads

Case Study BESWAN DJARUM

Period 9 May 09 – 23 May 09 Position : Frame Ads Duration : 15 Days Impressions : 64. 797. 759

Clicks : 1. 748. 187 CTR : 2,69%

Case Study A mild Live Wanted

Period 2 Maret – 15 Mar 09 Position : Music Forum (2 week ) Kaskusradio.com (1 week ) Impressions : 259.148 Clicks : 6.886 CTR : 1,50% Period 6 April – 19 April 09 Position : Music Forum ( 2 Weeks ) Kaskusradio.com (1 week ) Impressions : 1. 768.655 Clicks : 14.727 CTR : 0,83%

• KASKUS is the largest Indonesian Community

• Over 1 MILLION Indonesian Members Database

• KASKUS rank 1st for local site based on Alexa

• KASKUS rank 1st for local site based on NetCraft

• KASKUS rank 1st for local companies for traffic, pageviews, durations based on ComScore

Thank You

Thank You

Danny@KaskusNetworks.com