Indonesia digitalraya2
67
-
Upload
danny-oei-wirianto -
Category
Documents
-
view
595 -
download
1
description
Transcript of Indonesia digitalraya2
“Computer & Mobile is a TOOL”
Connect User
User = Human
Entertain Me!Entertain Me!
CuriousCurious
Hear Me
Out!
Hear Me
Out!
In Group
In Group
What is in it for
me?
What is in it for
me?
Easy.I am Lazy
Easy.I am Lazy
31.39% Indonesia net user spend almost 2 hours
20.17% spend almost than 3 hours
16.27% spend almost than 1 hour
40% of the total users
are in age between 20 to 24 years old
more than 75% of digital populations are having household
income more than IDR 2.5 Million per month.
Source: Alexa 2009Source: Alexa 2009
TOP ACCESSED WEBSITES
Source: Opera, ranked by Source: Opera, ranked by unique usersunique users
TOP ACCESSED MOBILES
build Experience through
Engagement
“More than 60% internet Indonesia Population
spend
their time to Social media = Estimated
25 Million People
One To One
engagement
Influential
engagement
engagement
7th user in the world for Facebook
2nd user in the world access FRIENDSTER
10th user in the world use twitter
www.KASKUS.uswww.KASKUS.us
“A Community place where all Indonesian canShare and Talk Freely”
Apa sih Kaskus?
www.Kaskus.Us
KASKUS Rank Forum
Regional Community
AUSTRALIA, Melbourne, Sydney, Perth, Brisbane, EROPA, Germany,
Netherlands, United Kingdom, INDONESIA: JATENG, DIY Yogyakarta,
Semarang, Solo, Banyumas, Tegal, JABAR, BANTEN, DKI Jakarta,
Bogor, Depok, Bekasi, Bandung, Cirebon, BALI, Surabaya, Malang,
Madiun, Besuki, Karesidenan, Kediri, SUMATERA, Bangka - Belitung, Medan, Palembang, Riau Raya, Lampung, Minangkabau, Aceh, Kepulauan Riau, Kalimantan
Timur, Kalimantan Selatan, Kalimantan Barat, Kalimantan Tengah, SULAWESI,
Palu, Makassar, Manado, Papua, USA, West USA, Central USA,
East USA, ASIA: CHINA, JAPAN, MALAYSIA, SINGAPORE, TIMUR TENGAH, CANADA
Jual Beli
http://fjb.Kaskus.Us
KASKUS FJB Rank
What is the secret?
Who is Kaskuser?
Source: Google Analytics January 2009
Kaskuser Shop at FJB
Kaskuser Bank?
Kaskuser Browse to?
{ The Results}
Ads Results• Leader board: 476.322 clicks – CTR: 2,8 %• Large Rectangle: 41.696 – CTR: 2,4 %
Thread Result:• 12.588 Views• 907 Posting• 46 Pages
BESWAN DJARUM at Frame Ads
Case Study BESWAN DJARUM
Period 9 May 09 – 23 May 09 Position : Frame Ads Duration : 15 Days Impressions : 64. 797. 759
Clicks : 1. 748. 187 CTR : 2,69%
Case Study A mild Live Wanted
Period 2 Maret – 15 Mar 09 Position : Music Forum (2 week ) Kaskusradio.com (1 week ) Impressions : 259.148 Clicks : 6.886 CTR : 1,50% Period 6 April – 19 April 09 Position : Music Forum ( 2 Weeks ) Kaskusradio.com (1 week ) Impressions : 1. 768.655 Clicks : 14.727 CTR : 0,83%
• KASKUS is the largest Indonesian Community
• Over 1 MILLION Indonesian Members Database
• KASKUS rank 1st for local site based on Alexa
• KASKUS rank 1st for local site based on NetCraft
• KASKUS rank 1st for local companies for traffic, pageviews, durations based on ComScore
