Post on 16-Apr-2017
#CMXSummit @LeBlancly
CMX SUMMIT: INCREASING RETENTION & REFERRALS
November 2nd, 2016
#CMXSummit @LeBlancly
INCREASING RETENTION & REFERRALS THROUGH COMMUNITY
#CMXSummit @LeBlancly
THE SITUATION
#CMXSummit @LeBlancly
The Trucking Industry Is Facing A Historic Driver Shortage
Long hours
Hard work
Away from home one to three weeks
The original distributed workforce
#CMXSummit @LeBlancly
#CMXSummit @LeBlancly
All Companies Perceived As The Same By Drivers
Little communication with home office
Similar pay structure, benefits at all companies
Industry turnover of +100%
#CMXSummit @LeBlancly
#CMXSummit @LeBlancly
Force of ThousandsInsights:
Relationships and actions drive loyalty Real stories exist and resonate with drivers The company is not important, the individuals within the company are
#CMXSummit @LeBlancly
#CMXSummit @LeBlancly
Community Through Content & Conversation
FeaturedinContent/PR
PassionateDriverGroupMember
PodcastListenerorParticipant
RecruitsandEmployees:SocialMediaandEmailEngagement/Consumption
Public:AwarenessthroughPRorAdvertising
Influencers90% retention
#CMXSummit @LeBlancly
Implementation
#CMXSummit @LeBlancly
Implementation
#CMXSummit @LeBlancly
Implementation
#CMXSummit @LeBlancly
Thank you.