Increasing Retention and Referrals Through Community - CMX Summit West 2016
Transcript of Increasing Retention and Referrals Through Community - CMX Summit West 2016
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CMX SUMMIT: INCREASING RETENTION & REFERRALS
November 2nd, 2016
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INCREASING RETENTION & REFERRALS THROUGH COMMUNITY
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THE SITUATION
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The Trucking Industry Is Facing A Historic Driver Shortage
Long hours
Hard work
Away from home one to three weeks
The original distributed workforce
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All Companies Perceived As The Same By Drivers
Little communication with home office
Similar pay structure, benefits at all companies
Industry turnover of +100%
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Force of ThousandsInsights:
Relationships and actions drive loyalty Real stories exist and resonate with drivers The company is not important, the individuals within the company are
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Community Through Content & Conversation
FeaturedinContent/PR
PassionateDriverGroupMember
PodcastListenerorParticipant
RecruitsandEmployees:SocialMediaandEmailEngagement/Consumption
Public:AwarenessthroughPRorAdvertising
Influencers90% retention
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Implementation
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Implementation
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Implementation
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Thank you.