OVERALL SCORE CARD

49

COMPETITORSCOMPETITORS

However! Yogurtland

LOCAL SEOLOCAL SEO

LOCAL ADVERTISING

ENGAGEMENTENGAGEMENT

REVIEWS

LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING

A HEAD TO HEAD SHOWDOWN

k.o.brand score

DATA QUALITY

REVIEWS

93.7

67.04

82.34% 95

82.94

87.02%

k.o.

BrandBattleBattleBrand

A HEAD TO HEAD SHOWDOWNin

PINKBERRY VS YOGURTLAND

SATISFACTION RATING

4-STAR AND ABOVE RATING

KO

ADDRESS PRECISION

PHONE# PRECISION

FOUND LOCATIONS

DATA QUALITY

583583 648648

KO

brand score

NAP ANALYSIS & LISTING PRESENCEACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES

KO

3wrong number, bro

come get some!

winner!

bring it on!

What is your Brand Score?

Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify.

We evaluate over 250+ variables representingthe following categories:

Local SEO

Competitors

12

3

LocalAdvertising

Reviews

Measuring your Brand’s Digital Footprint.

% %

% %

DATA COLLECTED: AUGUST 2014

OVERALL SCORE CARD

LOCAL SEO

107 115

REVIEWS

87 98

ENGAGEMENT

95 107

DATA QUALITY

130 137

FIGHT FOR THE TOPUSING KEYWORD “FROZEN YOGURT SHOP”

42% of Pinkberry’s locations showed up at position 1.

NON-RANKING LOCATIONS

Yogurtland had 13% missing locations. Pinkberry had 20%.

SEARCH RANKfrozen yogurt shop

1.

2.

3.

4.

frozen yogurt shop

1.

2.

3.

4.

positions 2-10

LOCAL ADVERTISING GENERATING BRAND AWARENESSAND DRIVING LOCAL CONVERSIONS

FROZENICECREAM

ICE

DESSERTSCATERING

SN

AC

KS

FLA

VO

RS

CU

P

FRUITS

TOP

PIN

GS

SWEETSFROYO

SELFSERVE

PPC KEYWORDS53 TOTAL

2.

1.

3.

4.

4.

77% RANKINGAT POSITION 1-2

Pinkberryhas little to no local

ad investment

1313%%

BUSINESS LOCATOR

Yogurtland’s locator has a Map View as well as integrated directions providing an overall greater user experience.

LOCAL PAGES

Pinkberry beats Yogurtland Local Pages because Yogurtland doesn’t have any. They should know Where2GetIt.

STORE HOURS

ADDRESS

PHONE

FLAVORS IN STORE

Yogurtland’s Listing’s Presence Strength: 4% more than PinkBerry.

12%

56%

10%

8%

40%

16%MISSING LOCATIONS LISTING STRENGTH

COMPETITORS

85 105

LOCAL ADVERTISING

78 86

TOP 3NATIONAL

COMPETITORS

LOCAL AMPLIFICATION

69% FANS

773,968 1,237,012HIGHER ENGAGEMENT

Likes, Shares, Comments,& Consumer Brand Hashtags

TOTAL CHECK-INS

25,118 27,563

SENTIMENT ANALYSISKEYWORD ANALYSIS

In an analysis of 8 different experiences customers could potentially have..

Yogurtland excelled.

Yogurtland customers were most likely to experience:

ArchitectureOn-PageFactors

Off-PageFactors

KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS

SEOOptimized

Responsive

DOMINATED DOMINATED

Content &Design

Pinkberry and Yogurtland compete at the local level with

12COMPANIES

TOP 3NATIONAL

COMPETITORS

FOR THE KEYWORDS “DESSERT SHOP”TOP LOCAL COMPETITORS ARE.. . EACH OTHER

YOGURTLAND HAS HIGHERLOCAL OCCURANCES

32 49 %%%of Pinkberry’s reviews are 4 stars and above.

of Yogurtland reviews are 4 stars and above.

Engagement

Data Quality

KO

Tastier Flavors!Freshness in Product!Cleaner Environment!

Flavor

Clean

Fresh

AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS

Brand Score

%%2020MISSING LOCATIONS

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