Digital Local Revolution
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Transcript of Digital Local Revolution
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Digital Local Revolution.
Daniel ParisienVP Marketing and Strategy
BroadSign
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A rose by any other name…
Identity Crisis.
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Identity Crisis
Digital Place-based
Digital SignageDigital OOH
Describes us from the technology standpoint.
Describes us from the consumer’s standpoint.
Describes an extension to traditional OOH and is a synonym for Transit-Based DPb.
Which Name Wins?
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Real-time advertising ROI.
The Digital Media Promise.
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Digital Media Promise
Search Engine.
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Digital Media Promise
Online Video.
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Digital Media Promise
Social Media.
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Digital Media Promise
Mobile Media.
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Digital Media Promise
SoLoMo.
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Everywhere is local to someone.
Local Media.
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Local Media
Mobile Media.
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Local Media
Five Pillars of Accountability.
Display ImpressionsInteractions Leads Sales
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Local Media
The New Primetime.
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Where do we go from here?
The Next Frontier.