The Internets: A Series of Tubes!

Navigating the Tube

Mike DuncanSage Island CEO

Know your Customer

Know their Langauge

Keyword ResearchKeyword Selection is Key

Careful keyword selection is the heart of the SEO campaign.

Research Keywords

Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website.

www.keyworddiscovery.com

www.wordtracker.com

www.overture.com

Google Adwords Keyword Tool

www.seobook.com

www.seomoz.org

Open for Business-Driving Traffic-

SEOHave a Strategy for your site and

optimize your content

• Use keyword research to determine how customers search

• Inject keywords into body copy, titles, and images

• Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want.

Ranking factors:

www.seomoz.org/article/search-ranking-factors

www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

On Page OptimizationOptimize Website Meta

<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>

<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">

<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">

Sitemap Submission

Google WebMaster Tools

Bing (MSN) WebMaster Tools

Yahoo! Site Explorer

Create Sitemaps

www.gsitecrawler.com

Create a Robots.txt file

User-agent: *

Disallow: /my-dirty-photos

Sitemap: http://www.domain.com/sitemap.xml

www.websitegrader.com

How does your site rank for SEO?

Driving Relevant Traffic

Links

Quality links is what you are after.

What is a Quality link?

Good Page Rank and relevant

Link Building

Driving Relevant Traffic

Paid Search

Invest in a Paid Search

(pay-per-click) Campaign

• Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines.

• Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks.

• Write compelling ads targeted to your demographic to get attention.

Driving Relevant Traffic

Shopping Networks

Driving Relevant Traffic

Social Networks

“There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero”

Joshua-Michele Ross on O’Reilly Insights – March 2009

What is Social Media MarketingMany marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing

Not true.

Social Media is About Socializing!

It is about:Weaving your content and messages into the social webJoining the customer conversationMaking friendsCommunicating with those friendsListening to those friendsMeasuring impact

Customer Service

Giving them what they want

Text Matters!The most important thing in search.

The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.

On Page OptimizationOptimize Website Content

Good Content

Social Tags

LiveChat

Product Info / Reviews

Search Engine Optimization – Kristopher Jones

Get to the top on Google – David Viney

Landing Page Optimization – Tim Ash

Building Findable Websites – Aarron Walter

M I K E D U N C A Nmduncan@sageisland.com

twitter.com/MikeADuncan

twitter.com/sageisland

www.sageisland.com