Improve your website in three simple steps
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Transcript of Improve your website in three simple steps
![Page 1: Improve your website in three simple steps](https://reader034.fdocuments.in/reader034/viewer/2022042816/5596f26e1a28abc13d8b45b7/html5/thumbnails/1.jpg)
Improve your website in three simple steps
Websites
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1. Focus on the result
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Think about your website as a black box
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Visitors (in) Leads (out)
Inputs & Outputs
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“Goal Tracking” is part of Google Analy?cs
Track visitors over :me (in)
Track “goals” over :me (out)
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2. Write about the problems you solve
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What people want & search for
Focus on the right keywords…
What you do for
customers
Mismatch
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Google makes it easy
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Google makes it easy
![Page 10: Improve your website in three simple steps](https://reader034.fdocuments.in/reader034/viewer/2022042816/5596f26e1a28abc13d8b45b7/html5/thumbnails/10.jpg)
What people want & search for
Focus on the right keywords…
What you do for
customers
![Page 11: Improve your website in three simple steps](https://reader034.fdocuments.in/reader034/viewer/2022042816/5596f26e1a28abc13d8b45b7/html5/thumbnails/11.jpg)
KISS -‐ Simple metrics are best
Visitors (in) Leads (out)
Inputs & Outputs
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Align what you say with what people want…
Visitors x Conversion Rate = Leads
1000 x 1% = 10
1500 x 1% = 15
1500 x 2.5% = 38
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Determine where the goal genera?ng visitors came from
Track visitors (blue = search engines)
Track “goals” over :me (orange = all)
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3. Don’t waste your visitor’s :me
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Avoid classic mistakes
• Heading = “Welcome” – lost opportunity • No phone number
• No call to ac?on • A lone phone number, what will happen?
• Lack of trust – Where, are you based? – When, will you call me back?
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Improve your website
1. Focus on the result 2. Write about the problems you solve
3. Don’t waste your visitor’s ?me