Impact of Social Media (BDPA Dallas)

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How are you defined in the social media? How are you defining yourself in the social media? What’s your Google Quotient?’ These are the questions asked and answered by BlueCross BlueShield talent acquistion managerTynagia Polk at the Sep 2012 program meeting hosted by BDPA Dallas chapter. This is the PowerPoint presentation that Ms. Polk used for her presentation.

Transcript of Impact of Social Media (BDPA Dallas)

THE THE IMPACT IMPACT

OFOFSOCIAL MEDIASOCIAL MEDIA

AgendaInternet ImpressionInternet AudienceInternet DataControl Your DataProfile DefinitionsSteps To Take Action

Internet ImpressionTraditional times

-First impressions are lasting impressions

Current world view-This remains true, but first impressions are often first made in a non, in-person setting, i.e. via computer

-If the first impression is made “in person”, then it is highly possible that after you meet someone, they “extend the first impression” beyond the actual in-person meeting by looking you up on the internet afterwards

Internet Audience1) Recruiters

-In today’s market, Recruiters want the best possible candidate for a position because there is no shortage in applicants

2) Potential Employers -It is not unusual to think that a potential, new employer will look you up online to see what they will find

3) Current Managers & Future Managers -In your present company, or a hiring manager for position you have applied for may perform an Internet search on you

-Launched 4 years ago

-The world’s largest professional network

-Includes worldwide membership

-Available in 15 different languages

-Publicly held company

Internet DataTells a story….

-Your capacity and willingness to take risks

-Your personal initiative

-Your ability to share information, to put forth ideas, or use the information technology tools available in the market

Promotes your online professional reputation…

-Assists with career searches, making a name for yourself

-Serves as free advertisement for offering services

-Highlights your expertise & boosts your career opportunities

-Builds and promotes your image

Control Your DataUtilize technology

-Who you are online-How you are perceived online-What is your Google Quotient

YOU = [Personal + Professional] **Online Identity**

Google Quotient-Search results returned by Google that include the total number of hits on the first three pages that are about you , rather than someone else, and the number of hits related to the “brand identity” that you want to create for yourself.

Profile DefinitionsWhat is a profile?

-It is a summation of information, personal and/or professional, related to an individual-An explicit digital representation of a person

What makes up a personal profile?-Name, Address, Date of Birth, Phone Number-Email Address, SS #, Gender, Race, Maiden Name-Hobbies, Friends, Significant Other, Education

What makes up a professional profile?-Work History, Skills, Community Involvement, -Education, Professional Organizations, Professional Endorsements, Email Address Format, Professional and Personal Accomplishments

Take Action

Steps to start1) Place information about you professionally and

personally on the web

2) Visit message boards

3) Visit blog sites

4) Create your own blogs

5) Develop a personal web site

6) Use Facebook and other social sites

Additional Steps

Join Professional Sites• LinkeIn

• Ecademy

• YorZ

• Xing

• Networking for Professionals

• Facebook

Use Online Tools • Google Alerts

• TwitterFall & Monitter

• Trackur

Reminders• Your online identity is quickly becoming your first

interaction and introduction to perspective employers and your professional community!

• You want to have as much control as possible over how people meet you, how you are perceived online & ultimately in person, and what positive/negative information they can obtain about you

• Don’t let someone else or something else control this for you!

Questions