BY SABASTIAN DYER

WHY & HOW YOU SHOULD USE IMAGES IN SOCIAL

MEDIA

By Sabastian Dyer

ADD TEXT TO YOUR PHOTOS

Credit swanseabay10k.com

This is an effective way to add emphasis and meaning to an image.

Combining words with images is powerful and can be more viral.

TEXT HEAVY IS NOT SO GOOD

By Sabastian Dyer

People digest information more easily with imagery. The more text and less images used, the harder and less effective your content will be.

Images also help describe and explain concepts.

ONE PICTURE CAN = 4 ! MAKE COLLAGES

By Sabastian Dyer

Combining images can help add emphasis, creativity and share more information than is capable with just the one.

PHOTO EDITORS

By Sabastian Dyer

Credit texaschicksblogsandpics.com

Simple edits can improve images drastically.

Making them more aesthetically appealing, captivating, and effective.

PHOTOS CAN CREATE LEADS

By Sabastian Dyer

Credit pinkcakebox.com

Wouldn’t you want to buy this cake and eat it? Photos are great for showing off your skills and expertise.

Really useful for product organisations.

Image editing should also be utilised.

HOW-TO IMAGES …

By Sabastian Dyer

Credit wikihow

A service organisation may have more trouble showing off their skills and expertise.

This is where how-to images can come in handy.

INFOGRAPHICS

By Sabastian DyerCredit blackenterprise.com

An innovative, creative, and aesthetically pleasing way to provide information to the reader. Helping them to dissect the information fully.

LETTERED QUOTES

By Sabastian Dyer

Spelling things out in simple terms can be effective and powerful, whilst it is simply text, typography can attach more emotion and meaning.

STOCK PHOTOS

By Sabastian Dyer

Credit fotolia.com

These are often much higher quality than most images that you’ll be able to get your hands on (unless you pay top dollar)

It might be worth purchasing a few for key areas of the business.

YOUR BIG MOMENTS

By Sabastian DyerCredit Dylan Hartley, England Rugby

Your customers, prospects and the general public want to know about the important times in your organisation’s life.

WORD PHOTOS

By Sabastian Dyer

Credit Neoformix.com

Using Word clouds and photos are creative ways to help describe what you are trying to get across.

QUOTES ARE HIGHLY SHAREABLE

By Sabastian Dyer

Famous or popular and powerful quotes have an effective way of resonating with the public and people. This makes them highly likely to be shared and to become a viral piece of content.

A great way to add further umph, is to add a picture along with it, so that it becomes even more applicable to the individual…

OPTIMISE IMAGES

By Sabastian Dyer

Credit ActiveSwansea.com- Facebook header image.

This is a facebook header image. Which as you can see is optimised to promote Active Swansea to the best of its ability.

Focusing on a number of aspects, services, and products.

Each platform will have different size dimensions required.

By Sabastian Dyer

Any questions?

Why not connect with me…

THANK YOU