The viral power of images in social media - BizCamp Belfast
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Transcript of The viral power of images in social media - BizCamp Belfast
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A thousand words
the viral power of the image in social media
Kathleen Holmlund - Digital StrategistTwitter: @katholmlund
www.kathleenholmlund.comTuesday 9 April 13
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photo sharingTuesday 9 April 13
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First Photo Ever Taken1826
Tuesday 9 April 13
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Iconic Images Through Time
Some of the most memorable images in history span the major accomplishments of mankind, but also major disasters and conflicts caused by mankind
Tuesday 9 April 13
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Man on the MoonTuesday 9 April 13
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Fall of the Berlin WallTuesday 9 April 13
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Tianamen SquareTuesday 9 April 13
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Afghan girlTuesday 9 April 13
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we live in a cluttered world.
we live in an attention economy where it is harder and harder to get the attention of multi-device consumers.
how can we better connect with our audiences?
Tuesday 9 April 13
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Source: Dan Zarella, Hubspot
the human brain processes images 60,000 times faster than text
user engagement with image & video posts increased by 65% the first month of Facebook Timeline for brands
publishers who post infographics show 12% more traffic growth than those who don’t
Tuesday 9 April 13
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Tuesday 9 April 13
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Tuesday 9 April 13
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Four more yearsMost retweeted and shared image ever
Tuesday 9 April 13
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Texts from HillaryImage takes on life of its own
Tuesday 9 April 13
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Tells a storyTuesday 9 April 13
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10 Tips For Your Business
Tuesday 9 April 13
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1. Snap awayTuesday 9 April 13
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2. Add text
Traffic was nightmare this morning in Belfast
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3. Share from othersTuesday 9 April 13
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4. Have fans shareTuesday 9 April 13
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5. Use infographicsTuesday 9 April 13
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6. Present the factsTuesday 9 April 13
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7. Use quotesTuesday 9 April 13
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8. Use humourTuesday 9 April 13
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9. Bring us behind the scenes
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10. Make the most of your profiles Use the ultimate social media image sizing cheat sheet
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Thank you &
get snapping!
Tuesday 9 April 13